{"id":1025,"date":"2020-01-09T11:14:21","date_gmt":"2020-01-09T07:14:21","guid":{"rendered":"https:\/\/studiok.re\/blog\/?p=1025"},"modified":"2020-01-09T11:14:21","modified_gmt":"2020-01-09T07:14:21","slug":"que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur","status":"publish","type":"post","link":"https:\/\/studiok.re\/blog\/2020\/01\/09\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\/","title":{"rendered":"Que nous apprend le neuromarketing sur nos comportements d’utilisateur ?"},"content":{"rendered":"\n

Chefs d’entreprise curieux, businessmen aguerris, si vous manquez de connaissance en neuromarketing, voici quelques notions qui devraient vous remettre d’\u00e9querre sur le sujet. <\/p>\n\n\n\n

Le neuromarketing, cette science toujours d’actualit\u00e9 qui permet de pr\u00e9dire les comportements des consommateurs, apporte de nombreux b\u00e9n\u00e9fices dans la gestion d’une strat\u00e9gie digitale. Pour mieux appr\u00e9hender ces comportements, il faut d’abord comprendre l’humain. Voici quelques notions.<\/p>\n\n\n\n

L’avis des autres comptent plus que les faits<\/h2>\n\n\n\n

A l’heure des fake news et de la remise en cause du syst\u00e8me, nous faisons davantage confiance au v\u00e9cu, \u00e0 l’exp\u00e9rience, qu’aux chiffres et aux faits th\u00e9oriques. Nous tirons des enseignements des cons\u00e9quences de nos actions plus que nous croyons aux donn\u00e9es. Nous pr\u00e9f\u00e9rons croire \u00e0 l’avis d’autres clients sur un produit ou un service, un mauvais nous pousse m\u00eame facilement \u00e0 l’abandon… <\/strong>Malgr\u00e9 toutes les promesses de la marque. D’o\u00f9 l’importance de l’avis des autres consommateurs ! <\/p>\n\n\n\n

R\u00e9p\u00e9ter l\u2019information, le meilleur rem\u00e8de \u00e0 l’oubli<\/h2>\n\n\n\n

Pas b\u00eates, ces scientifiques. Ils ont d\u00e9termin\u00e9 que nous oublions ce qui n\u2019est pas ancr\u00e9 dans notre m\u00e9moire \u00e0 long terme. Nous oublions m\u00eame BEAUCOUP. Il est admis qu\u2019un individu oublie 50% des informations d\u00e9livr\u00e9es moins de 24h apr\u00e8s leur transmission. <\/strong>Cet oubli peut monter \u00e0 70% ou 80% apr\u00e8s une semaine.<\/p>\n\n\n\n

Pour garder en m\u00e9moire, l’enjeu est donc… de r\u00e9p\u00e9ter ! Ainsi l’information s’ancre \u00e0 long terme. On estime qu\u2019il faut 7 r\u00e9p\u00e9titions d\u2019une information pour qu\u2019elle rentre dans la m\u00e9moire \u00e0 long terme<\/strong> et soit rep\u00each\u00e9e au moment opportun\u2026 Une donn\u00e9e \u00e0 prendre en consid\u00e9ration dans le processus de d\u00e9cision d\u2019achat du consommateur.<\/p>\n\n\n\n

Associer un objet \u00e0 de l’\u00e9motion : le pouvoir de la suggestion<\/h2>\n\n\n\n

Voiture rime avec Libert\u00e9 ? Eau avec Jeunesse ? Les marques arrivent \u00e0 faire correspondre leurs produits \u00e0 des valeurs \u00e9motionnelles fortes. Susciter une \u00e9motion est un marqueur puissant de m\u00e9moire, que ce soit agr\u00e9ablement plaisant ou un v\u00e9ritable choc. <\/p>\n\n\n\n

Le marketing sensoriel ou comment faire vivre au consommateur une exp\u00e9rience de marque unique<\/h2>\n\n\n\n

Certaines marques, comme Nature et D\u00e9couvertes<\/strong> (stimulation de l’odorat, de l’ou\u00efe) ou Nespresso<\/strong> (par la couleur, la musique), arrivent \u00e0 cr\u00e9er un univers particulier o\u00f9 les sens du consommateur sont stimul\u00e9s. D\u00e8s lors que le consommateur se fait aussi testeur (exemple de l’enseigne Sabon<\/strong>), cette exp\u00e9rience s’inscrit en m\u00e9moire. <\/p>\n\n\n\n

Chez Studio K, ces sujets nous passionnent. Utiliser \u00e0 bon escient, certaines applications du neuromarketing dans le cadre d’une strat\u00e9gie digitale d\u00e9j\u00e0 forte, peuvent s’av\u00e9rer tr\u00e8s b\u00e9n\u00e9fiques. N’h\u00e9sitez pas \u00e0 nous contacter pour b\u00e9n\u00e9ficier d’un audit gratuit, nous sommes l\u00e0 pour \u00e9changer et vous faire partager notre expertise.<\/strong><\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

Chefs d’entreprise curieux, businessmen aguerris, si vous manquez de connaissance en neuromarketing, voici quelques notions qui devraient vous remettre d’\u00e9querre sur le sujet. Le neuromarketing, cette science toujours d’actualit\u00e9 qui permet de pr\u00e9dire les comportements des consommateurs, apporte de nombreux b\u00e9n\u00e9fices dans la gestion d’une strat\u00e9gie digitale. Pour mieux appr\u00e9hender ces comportements, il faut d’abord […]<\/p>\n","protected":false},"author":22,"featured_media":1076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"\nQue nous apprend le neuromarketing sur nos comportements d'utilisateur ? - Studio K - Agence de communication digitale \u00e0 La R\u00e9union<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studiok.re\/blog\/2020\/01\/09\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Que nous apprend le neuromarketing sur nos comportements d'utilisateur ? - Studio K - Agence de communication digitale \u00e0 La R\u00e9union\" \/>\n<meta property=\"og:description\" content=\"Chefs d’entreprise curieux, businessmen aguerris, si vous manquez de connaissance en neuromarketing, voici quelques notions qui devraient vous remettre d’\u00e9querre sur le sujet. Le neuromarketing, cette science toujours d’actualit\u00e9 qui permet de pr\u00e9dire les comportements des consommateurs, apporte de nombreux b\u00e9n\u00e9fices dans la gestion d’une strat\u00e9gie digitale. Pour mieux appr\u00e9hender ces comportements, il faut d’abord […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studiok.re\/blog\/2020\/01\/09\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio K - Agence de communication digitale \u00e0 La R\u00e9union\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StudioK.reunion\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-09T07:14:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/01\/Vedette-neuromarketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Juliette Simonet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juliette Simonet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/01\\\/09\\\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/01\\\/09\\\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\\\/\"},\"author\":{\"name\":\"Juliette Simonet\",\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/#\\\/schema\\\/person\\\/985441f5a9da299263c651661535378e\"},\"headline\":\"Que nous apprend le neuromarketing sur nos comportements d’utilisateur ?\",\"datePublished\":\"2020-01-09T07:14:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/01\\\/09\\\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\\\/\"},\"wordCount\":502,\"publisher\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/01\\\/09\\\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/studiok.re\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Vedette-neuromarketing.jpg\",\"articleSection\":[\"MARKETING DIGITAL\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/01\\\/09\\\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\\\/\",\"url\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/01\\\/09\\\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\\\/\",\"name\":\"Que nous apprend le neuromarketing sur nos comportements d'utilisateur ? - Studio K - Agence de communication digitale \u00e0 La R\u00e9union\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/01\\\/09\\\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/01\\\/09\\\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/studiok.re\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Vedette-neuromarketing.jpg\",\"datePublished\":\"2020-01-09T07:14:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/01\\\/09\\\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/01\\\/09\\\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/01\\\/09\\\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\\\/#primaryimage\",\"url\":\"https:\\\/\\\/studiok.re\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Vedette-neuromarketing.jpg\",\"contentUrl\":\"https:\\\/\\\/studiok.re\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Vedette-neuromarketing.jpg\",\"width\":1440,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/01\\\/09\\\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/studiok.re\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Que nous apprend le neuromarketing sur nos comportements d’utilisateur ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/studiok.re\\\/blog\\\/\",\"name\":\"Studio K. Agence de communication digitale \u00e0 la R\u00e9union 974\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/studiok.re\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/#organization\",\"name\":\"Studiok\",\"url\":\"https:\\\/\\\/studiok.re\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/studiok.preprod.hodi.cloud\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Webclip.png\",\"contentUrl\":\"https:\\\/\\\/studiok.preprod.hodi.cloud\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Webclip.png\",\"width\":256,\"height\":256,\"caption\":\"Studiok\"},\"image\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/StudioK.reunion\\\/\",\"https:\\\/\\\/www.instagram.com\\\/studiok_agence\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/studio-k-communication-digitale\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/#\\\/schema\\\/person\\\/985441f5a9da299263c651661535378e\",\"name\":\"Juliette Simonet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a39f1d4271ba9e7886f1fdd9abd1709bb831b14761e03fad7dc0a07a95c4eabf?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a39f1d4271ba9e7886f1fdd9abd1709bb831b14761e03fad7dc0a07a95c4eabf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a39f1d4271ba9e7886f1fdd9abd1709bb831b14761e03fad7dc0a07a95c4eabf?s=96&d=mm&r=g\",\"caption\":\"Juliette Simonet\"},\"url\":\"https:\\\/\\\/studiok.re\\\/blog\\\/author\\\/juliette\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Que nous apprend le neuromarketing sur nos comportements d'utilisateur ? - Studio K - Agence de communication digitale \u00e0 La R\u00e9union","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/studiok.re\/blog\/2020\/01\/09\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\/","og_locale":"fr_FR","og_type":"article","og_title":"Que nous apprend le neuromarketing sur nos comportements d'utilisateur ? - Studio K - Agence de communication digitale \u00e0 La R\u00e9union","og_description":"Chefs d’entreprise curieux, businessmen aguerris, si vous manquez de connaissance en neuromarketing, voici quelques notions qui devraient vous remettre d’\u00e9querre sur le sujet. Le neuromarketing, cette science toujours d’actualit\u00e9 qui permet de pr\u00e9dire les comportements des consommateurs, apporte de nombreux b\u00e9n\u00e9fices dans la gestion d’une strat\u00e9gie digitale. Pour mieux appr\u00e9hender ces comportements, il faut d’abord […]","og_url":"https:\/\/studiok.re\/blog\/2020\/01\/09\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\/","og_site_name":"Studio K - Agence de communication digitale \u00e0 La R\u00e9union","article_publisher":"https:\/\/www.facebook.com\/StudioK.reunion\/","article_published_time":"2020-01-09T07:14:21+00:00","og_image":[{"width":1440,"height":640,"url":"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/01\/Vedette-neuromarketing.jpg","type":"image\/jpeg"}],"author":"Juliette Simonet","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Juliette Simonet","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/studiok.re\/blog\/2020\/01\/09\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\/#article","isPartOf":{"@id":"https:\/\/studiok.re\/blog\/2020\/01\/09\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\/"},"author":{"name":"Juliette Simonet","@id":"https:\/\/studiok.re\/blog\/#\/schema\/person\/985441f5a9da299263c651661535378e"},"headline":"Que nous apprend le neuromarketing sur nos comportements d’utilisateur ?","datePublished":"2020-01-09T07:14:21+00:00","mainEntityOfPage":{"@id":"https:\/\/studiok.re\/blog\/2020\/01\/09\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\/"},"wordCount":502,"publisher":{"@id":"https:\/\/studiok.re\/blog\/#organization"},"image":{"@id":"https:\/\/studiok.re\/blog\/2020\/01\/09\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\/#primaryimage"},"thumbnailUrl":"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/01\/Vedette-neuromarketing.jpg","articleSection":["MARKETING DIGITAL"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/studiok.re\/blog\/2020\/01\/09\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\/","url":"https:\/\/studiok.re\/blog\/2020\/01\/09\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\/","name":"Que nous apprend le neuromarketing sur nos comportements d'utilisateur ? - Studio K - Agence de communication digitale \u00e0 La R\u00e9union","isPartOf":{"@id":"https:\/\/studiok.re\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/studiok.re\/blog\/2020\/01\/09\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\/#primaryimage"},"image":{"@id":"https:\/\/studiok.re\/blog\/2020\/01\/09\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\/#primaryimage"},"thumbnailUrl":"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/01\/Vedette-neuromarketing.jpg","datePublished":"2020-01-09T07:14:21+00:00","breadcrumb":{"@id":"https:\/\/studiok.re\/blog\/2020\/01\/09\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/studiok.re\/blog\/2020\/01\/09\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/studiok.re\/blog\/2020\/01\/09\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\/#primaryimage","url":"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/01\/Vedette-neuromarketing.jpg","contentUrl":"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/01\/Vedette-neuromarketing.jpg","width":1440,"height":640},{"@type":"BreadcrumbList","@id":"https:\/\/studiok.re\/blog\/2020\/01\/09\/que-nous-apprend-le-neuromarketing-sur-nos-comportements-dutilisateur\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/studiok.re\/blog\/"},{"@type":"ListItem","position":2,"name":"Que nous apprend le neuromarketing sur nos comportements d’utilisateur ?"}]},{"@type":"WebSite","@id":"https:\/\/studiok.re\/blog\/#website","url":"https:\/\/studiok.re\/blog\/","name":"Studio K. Agence de communication digitale \u00e0 la R\u00e9union 974","description":"","publisher":{"@id":"https:\/\/studiok.re\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/studiok.re\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/studiok.re\/blog\/#organization","name":"Studiok","url":"https:\/\/studiok.re\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/studiok.re\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2023\/01\/Webclip.png","contentUrl":"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2023\/01\/Webclip.png","width":256,"height":256,"caption":"Studiok"},"image":{"@id":"https:\/\/studiok.re\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/StudioK.reunion\/","https:\/\/www.instagram.com\/studiok_agence\/","https:\/\/www.linkedin.com\/company\/studio-k-communication-digitale\/"]},{"@type":"Person","@id":"https:\/\/studiok.re\/blog\/#\/schema\/person\/985441f5a9da299263c651661535378e","name":"Juliette Simonet","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/a39f1d4271ba9e7886f1fdd9abd1709bb831b14761e03fad7dc0a07a95c4eabf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a39f1d4271ba9e7886f1fdd9abd1709bb831b14761e03fad7dc0a07a95c4eabf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a39f1d4271ba9e7886f1fdd9abd1709bb831b14761e03fad7dc0a07a95c4eabf?s=96&d=mm&r=g","caption":"Juliette Simonet"},"url":"https:\/\/studiok.re\/blog\/author\/juliette\/"}]}},"_links":{"self":[{"href":"https:\/\/studiok.re\/blog\/wp-json\/wp\/v2\/posts\/1025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studiok.re\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/studiok.re\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/studiok.re\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/studiok.re\/blog\/wp-json\/wp\/v2\/comments?post=1025"}],"version-history":[{"count":0,"href":"https:\/\/studiok.re\/blog\/wp-json\/wp\/v2\/posts\/1025\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studiok.re\/blog\/wp-json\/wp\/v2\/media\/1076"}],"wp:attachment":[{"href":"https:\/\/studiok.re\/blog\/wp-json\/wp\/v2\/media?parent=1025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/studiok.re\/blog\/wp-json\/wp\/v2\/categories?post=1025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/studiok.re\/blog\/wp-json\/wp\/v2\/tags?post=1025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}