{"id":1042,"date":"2020-01-27T08:54:04","date_gmt":"2020-01-27T04:54:04","guid":{"rendered":"https:\/\/studiok.re\/blog\/?p=1042"},"modified":"2020-01-27T08:54:04","modified_gmt":"2020-01-27T04:54:04","slug":"social-media-les-chiffres-cles-autour-des-stories-instagram","status":"publish","type":"post","link":"https:\/\/studiok.re\/blog\/2020\/01\/27\/social-media-les-chiffres-cles-autour-des-stories-instagram\/","title":{"rendered":"Social media : les chiffres cl\u00e9s autour des stories Instagram"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>500 millions<\/strong>. C\u2019est le nombre d\u2019utilisateurs quotidiens des <strong>stories Instagram<\/strong>. Vous savez, ce focus \u00ab\u00a0\u00e0 la une\u00a0\u00bb sur le r\u00e9seau social qui permet de passer en diaporama plusieurs images et\/ou vid\u00e9os en mode plein \u00e9cran. Ce format a la particularit\u00e9 de dispara\u00eetre 24 heures apr\u00e8s sa mise en ligne, m\u00eame s\u2019il existe \u00e0 pr\u00e9sent une sauvegarde automatique.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2020\/01\/studiok-instagram-stories2-1024x1024.jpg\" alt=\"\" class=\"wp-image-1044\" width=\"512\" height=\"512\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/01\/studiok-instagram-stories2-1024x1024.jpg 1024w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/01\/studiok-instagram-stories2-150x150.jpg 150w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/01\/studiok-instagram-stories2-300x300.jpg 300w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/01\/studiok-instagram-stories2-768x768.jpg 768w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/01\/studiok-instagram-stories2.jpg 1200w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Le concept des stories Instagram s&rsquo;articule autour du <strong>storytelling<\/strong> : l&rsquo;objectif pour l&rsquo;amateur comme pour le professionnel, est de <strong>raconter une histoire<\/strong> aux travers d&rsquo;un enchainement d&rsquo;images et\/ou de vid\u00e9os et surtout de fa\u00e7on cr\u00e9ative et ludique pour <strong>capter l&rsquo;int\u00e9r\u00eat du follower<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2020\/01\/studiok-instagram-stories1-1024x1024.jpg\" alt=\"\" class=\"wp-image-1043\" width=\"512\" height=\"512\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/01\/studiok-instagram-stories1-1024x1024.jpg 1024w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/01\/studiok-instagram-stories1-150x150.jpg 150w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/01\/studiok-instagram-stories1-300x300.jpg 300w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/01\/studiok-instagram-stories1-768x768.jpg 768w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/01\/studiok-instagram-stories1.jpg 1200w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Format con\u00e7u \u00e0 l\u2019origine par Snapchat, r\u00e9seau social concurrent, les Stories Instagram sont de nos jours beaucoup plus populaires et sont un <strong>enjeu tr\u00e8s important pour les marques et les influenceurs<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Devanc\u00e9e par <a href=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/blog\/2019\/09\/06\/les-7-erreurs-marketing-a-eviter-sur-facebook\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Facebook (s\u2019ouvre dans un nouvel onglet)\">Facebook<\/a> et Youtube, Instagram est actuellement l\u2019une des <a rel=\"noreferrer noopener\" aria-label=\"applications sociales (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/blog\/2019\/09\/04\/chiffre-clef-digital-reunion\/\" target=\"_blank\">applications sociales<\/a> les plus populaires au monde. Il y a un peu plus de 5 ans, en juin 2013, Instagram comptait plus de 130 millions d\u2019utilisateurs actifs. Elle en compte aujourd\u2019hui <strong>10 fois plus<\/strong> !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inclure Instagram dans sa strat\u00e9gie digitale est devenu un incontournable. Les donn\u00e9es concernant le nombre d\u2019utilisateurs actifs mensuels devrait vous donner confirmation. Ils sont aujourd&rsquo;hui <strong>1 milliard<\/strong> \u00e0 utiliser la plateforme quotidiennement, dont <strong>17 millions en France<\/strong> (Statista 2018).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2020\/01\/studiok-instagram-stories3-1024x1024.jpg\" alt=\"\" class=\"wp-image-1045\" width=\"512\" height=\"512\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/01\/studiok-instagram-stories3-1024x1024.jpg 1024w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/01\/studiok-instagram-stories3-150x150.jpg 150w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/01\/studiok-instagram-stories3-300x300.jpg 300w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/01\/studiok-instagram-stories3-768x768.jpg 768w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/01\/studiok-instagram-stories3.jpg 1200w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">&gt;&gt; <a href=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/blog\/2019\/09\/04\/chiffre-clef-digital-reunion\/\">Les r\u00e9seaux sociaux<\/a> ? Notre quotidien chez Studio K. Les marques pour lesquelles nous travaillons nous font confiance. Nous sommes \u00e0 l&rsquo;\u00e9coute de leurs questions en mati\u00e8re de strat\u00e9gie social media. N&rsquo;h\u00e9sitez pas \u00e0 nous contacter pour un audit gratuit &gt;&gt; <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter is-resized\"><a href=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/contactez-nous\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2019\/09\/bann-contact-1024x354.png\" alt=\"\" class=\"wp-image-905\" width=\"512\" height=\"177\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2019\/09\/bann-contact-1024x354.png 1024w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2019\/09\/bann-contact-300x104.png 300w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2019\/09\/bann-contact-768x266.png 768w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2019\/09\/bann-contact.png 1200w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>500 millions. C\u2019est le nombre d\u2019utilisateurs quotidiens des stories Instagram. Vous savez, ce focus \u00ab\u00a0\u00e0 la une\u00a0\u00bb sur le r\u00e9seau social qui permet de passer en diaporama plusieurs images et\/ou vid\u00e9os en mode plein \u00e9cran. Ce format a la particularit\u00e9 de dispara\u00eetre 24 heures apr\u00e8s sa mise en ligne, m\u00eame s\u2019il existe \u00e0 pr\u00e9sent une [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":1056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social media : les chiffres cl\u00e9s autour des stories Instagram - Studio K - Agence de communication digitale \u00e0 La R\u00e9union<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studiok.re\/blog\/2020\/01\/27\/social-media-les-chiffres-cles-autour-des-stories-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social media : les chiffres cl\u00e9s autour des stories Instagram - Studio K - Agence de communication digitale \u00e0 La R\u00e9union\" \/>\n<meta property=\"og:description\" content=\"500 millions. C\u2019est le nombre d\u2019utilisateurs quotidiens des stories Instagram. Vous savez, ce focus \u00ab\u00a0\u00e0 la une\u00a0\u00bb sur le r\u00e9seau social qui permet de passer en diaporama plusieurs images et\/ou vid\u00e9os en mode plein \u00e9cran. Ce format a la particularit\u00e9 de dispara\u00eetre 24 heures apr\u00e8s sa mise en ligne, m\u00eame s\u2019il existe \u00e0 pr\u00e9sent une [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studiok.re\/blog\/2020\/01\/27\/social-media-les-chiffres-cles-autour-des-stories-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio K - Agence de communication digitale \u00e0 La R\u00e9union\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StudioK.reunion\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-27T04:54:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/01\/studiok-instagram-stories.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Juliette Simonet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juliette Simonet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/01\\\/27\\\/social-media-les-chiffres-cles-autour-des-stories-instagram\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/01\\\/27\\\/social-media-les-chiffres-cles-autour-des-stories-instagram\\\/\"},\"author\":{\"name\":\"Juliette Simonet\",\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/#\\\/schema\\\/person\\\/985441f5a9da299263c651661535378e\"},\"headline\":\"Social media : les chiffres cl\u00e9s autour des stories Instagram\",\"datePublished\":\"2020-01-27T04:54:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/01\\\/27\\\/social-media-les-chiffres-cles-autour-des-stories-instagram\\\/\"},\"wordCount\":290,\"publisher\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/01\\\/27\\\/social-media-les-chiffres-cles-autour-des-stories-instagram\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/studiok.re\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/studiok-instagram-stories.jpg\",\"articleSection\":[\"SOCIAL MEDIA\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/01\\\/27\\\/social-media-les-chiffres-cles-autour-des-stories-instagram\\\/\",\"url\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/01\\\/27\\\/social-media-les-chiffres-cles-autour-des-stories-instagram\\\/\",\"name\":\"Social media : les chiffres cl\u00e9s autour des stories Instagram - 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