{"id":108,"date":"2019-09-04T16:24:19","date_gmt":"2019-09-04T14:24:19","guid":{"rendered":"http:\/\/new.studiok.re\/?p=108"},"modified":"2019-09-04T16:24:19","modified_gmt":"2019-09-04T14:24:19","slug":"chatbot-assistant-virtuel-digital","status":"publish","type":"post","link":"https:\/\/studiok.re\/blog\/2019\/09\/04\/chatbot-assistant-virtuel-digital\/","title":{"rendered":"Le chatbot : l\u2019assistant virtuel qui fait parler vos clients"},"content":{"rendered":"\n

Un conseiller client pr\u00e9sent 24h\/24, 7j\/7, d\u2019une amabilit\u00e9 et d\u2019une patience \u00e0 toute \u00e9preuve ? Le chatbot pour vous servir. L\u2019as des as du service client virtuel. <\/h2>\n\n\n\n

Depuis plusieurs ann\u00e9es, des marques et r\u00e9f\u00e9rences sur le web, utilisent les comp\u00e9tences de ces super-agents automatis\u00e9s pour r\u00e9pondre aux demandes de leurs clients. <\/p>\n\n\n\n

\u201cC\u2019est un des param\u00e8tres de ma mission.\u201d<\/strong><\/h3>\n\n\n\n

Litt\u00e9ralement, le chatbot est un programme informatique (un \u201cbot\u201d) cr\u00e9\u00e9 pour \u00e9changer avec des individus via un service de messagerie instantan\u00e9e (un \u201cchat\u201d).<\/p>\n\n\n\n

A partir d\u2019un algorithme intelligent, le chatbot va analyser les questions pos\u00e9es par le client, y apporter une r\u00e9ponse automatique pertinente ou le renvoyer directement vers un conseiller (humain) comp\u00e9tent. Il se base sur des biblioth\u00e8ques de questions-r\u00e9ponses et peut analyser et comprendre les questions des visiteurs pour y apporter des r\u00e9ponses adapt\u00e9es.<\/p>\n\n\n\n

\u201c… plus j\u2019ai de contacts avec les humains et plus j\u2019apprends.\u201d <\/strong><\/h3>\n\n\n\n

La strat\u00e9gie derri\u00e8re le chatbot ? Reproduire le plus naturellement possible une conversation classique entre individus pour contrer l\u2019aspect robotique qui peut rebuter in\u00e9vitablement l\u2019interlocuteur. Il ne faut pas se leurrer, cet aspect ne peut totalement pas \u00eatre \u00e9limin\u00e9 de l\u2019\u00e9quation. Le travail d\u2019un bon marketing digital<\/a> r\u00e9side justement \u00e0 rendre cette relation la plus fluide possible. <\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Le chatbot est une v\u00e9ritable opportunit\u00e9 pour am\u00e9liorer l\u2019exp\u00e9rience client. Et plus c\u2019est personnalis\u00e9, mieux c\u2019est ! Attention cela dit, \u00e0 ne pas perdre l\u2019interlocuteur avec un trop plein d\u2019informations. L\u2019exp\u00e9rience doit rester simple et accessible.<\/p>\n\n\n\n

Niveau service client digital, les chatbots utilisent des interfaces diff\u00e9rentes pour communiquer avec les clients. Certaines marques optent pour un chatbot Facebook Messenger<\/a> alors que d’autres poussent l\u2019exp\u00e9rience jusqu\u2019\u00e0 concevoir une application d\u00e9di\u00e9e. <\/p>\n\n\n\n

\u00ab\u00a0Sarah Connor ?<\/strong>\u00ab\u00a0<\/h3>\n\n\n\n

Un bon chatbot repose sur une connaissance approfondie de sa base client. Il n’est v\u00e9ritablement efficace que s\u2019il a \u00e9t\u00e9 enrichi par des informations de qualit\u00e9, des sp\u00e9cificit\u00e9s propres \u00e0 sa base client de mani\u00e8re coh\u00e9rente et structur\u00e9e. R\u00e9server son billet de train, sa table au restaurant, donner des horaires ou encore des tarifs\u2026 Le chatbot a des fonctions tr\u00e8s vari\u00e9es. Le domaine du machine learning<\/em> a pour vocation de proposer une exp\u00e9rience utilisateur de plus en plus personnalis\u00e9e. <\/p>\n\n\n\n

Le chatbot Laura de Meetic : un chatbot efficace<\/strong><\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

En qu\u00eate d\u2019am\u00e9lioration de leur exp\u00e9rience utilisateur, Meetic est le parfait exemple de ce qu\u2019il faut (bien) faire. Ils ont \u00e9tudi\u00e9 en amont \u00e0 qui ils s\u2019adressent, \u00e0 savoir les visiteurs non abonn\u00e9s \u00e0 leurs prestations. Cette cible va \u00e9changer avec Lara, qui va ensuite les guider dans la cr\u00e9ation de leur compte et les conforter dans leur d\u00e9marche avec des r\u00e9ponses pr\u00e9cises. Elles les encouragent, leurs posent des questions sur leurs go\u00fbts\u2026 Elles n\u2019intervient que lorsque les individus veulent quitter la page d\u2019accueil sans avoir cr\u00e9er un compte. Malin ! Meetic a dot\u00e9 Laura d\u2019un algorithme pouss\u00e9 et efficace.<\/p>\n\n\n\n

Comprendre le marketing d\u2019influence en quelques \u00e9tapes<\/a><\/div>\n\n\n
\n
\"\"<\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

Un conseiller client pr\u00e9sent 24h\/24, 7j\/7, d\u2019une amabilit\u00e9 et d\u2019une patience \u00e0 toute \u00e9preuve ? Le chatbot pour vous servir. L\u2019as des as du service client virtuel. Depuis plusieurs ann\u00e9es, des marques et r\u00e9f\u00e9rences sur le web, utilisent les comp\u00e9tences de ces super-agents automatis\u00e9s pour r\u00e9pondre aux demandes de leurs clients. \u201cC\u2019est un des param\u00e8tres […]<\/p>\n","protected":false},"author":22,"featured_media":152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologie"],"acf":[],"yoast_head":"\nLe chatbot : l\u2019assistant virtuel qui fait parler vos clients - Studio K - Agence de communication digitale \u00e0 La R\u00e9union<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studiok.re\/blog\/2019\/09\/04\/chatbot-assistant-virtuel-digital\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le chatbot : l\u2019assistant virtuel qui fait parler vos clients - Studio K - Agence de communication digitale \u00e0 La R\u00e9union\" \/>\n<meta property=\"og:description\" content=\"Un conseiller client pr\u00e9sent 24h\/24, 7j\/7, d\u2019une amabilit\u00e9 et d\u2019une patience \u00e0 toute \u00e9preuve ? 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