{"id":1083,"date":"2020-03-04T11:18:22","date_gmt":"2020-03-04T07:18:22","guid":{"rendered":"https:\/\/studiok.re\/blog\/?p=1083"},"modified":"2020-03-04T11:18:22","modified_gmt":"2020-03-04T07:18:22","slug":"les-chiffres-des-reseaux-sociaux-en-2020-en-france-et-dans-le-monde","status":"publish","type":"post","link":"https:\/\/studiok.re\/blog\/2020\/03\/04\/les-chiffres-des-reseaux-sociaux-en-2020-en-france-et-dans-le-monde\/","title":{"rendered":"Les chiffres des r\u00e9seaux sociaux en 2020"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00c7a y est, les chiffres sont sortis et restent surprenants. L&rsquo;usage mobile de plus en plus pouss\u00e9 des fran\u00e7ais impacte de mani\u00e8re cons\u00e9quente les chiffres des plateformes sociales en France et dans le monde. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On a atteint les <strong>54 %<\/strong> ! La population mondiale est de plus en plus nombreuses \u00e0 avoir acc\u00e8s \u00e0 internet. D&rsquo;abord la 4G, puis la 5G, la r\u00e9volution num\u00e9rique touche toutes les classes et tous les continents. Pour preuve, les r\u00e9seaux sociaux pass\u00e9s au crible de l&rsquo;agence <a rel=\"noreferrer noopener\" aria-label=\"Bridge Communication (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/www.bridge-communication.com\/\" target=\"_blank\">Bridge Communication<\/a> avec cette infographie.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2020\/03\/studiok-reseaux-sociaux-2020-1024x599.jpg\" alt=\"\" class=\"wp-image-1085\" width=\"768\" height=\"449\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/03\/studiok-reseaux-sociaux-2020-1024x599.jpg 1024w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/03\/studiok-reseaux-sociaux-2020-300x176.jpg 300w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/03\/studiok-reseaux-sociaux-2020-768x449.jpg 768w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/03\/studiok-reseaux-sociaux-2020.jpg 1280w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Facebook, leader en perte de vitesse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec ses <strong>35 millions d&rsquo;utilisateurs actifs<\/strong> <strong>en France<\/strong> (2,5 milliards dans le monde) Facebook conserve sa place de favori mais voit son influence d\u00e9cro\u00eetre sur la place sociale avec l&rsquo;arriv\u00e9e fracassante du petit nouveau TikTok, qui attire davantage une cible plus jeune. A lui seul, TikTok attire 5 millions d&rsquo;utilisateurs actifs en France, 800 millions dans le monde. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook reste n\u00e9anmoins un vecteur de communication intelligent dans la strat\u00e9gie marketing des entreprises. Son outil publicitaire est un indispensable pour sortir du lot et toucher une cible plus large.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2020\/03\/infographie-classement-reseaux-sociaux-france-monde-2020-1-1920x1004-1024x535.jpg\" alt=\"\" class=\"wp-image-1086\" width=\"768\" height=\"401\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/03\/infographie-classement-reseaux-sociaux-france-monde-2020-1-1920x1004-1024x535.jpg 1024w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/03\/infographie-classement-reseaux-sociaux-france-monde-2020-1-1920x1004-300x157.jpg 300w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/03\/infographie-classement-reseaux-sociaux-france-monde-2020-1-1920x1004-768x402.jpg 768w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/03\/infographie-classement-reseaux-sociaux-france-monde-2020-1-1920x1004.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Infographie r\u00e9alis\u00e9e par l&rsquo;agence Tiz<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Instagram, le r\u00e9seau qui parle aux jeunes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C&rsquo;est en effet le r\u00e9seau social qui regroupe le plus de jeunes avec <strong>32% de ses utilisateurs actifs qui ont entre 25 et 34 ans<\/strong>. Ces passionn\u00e9s passent en moyenne <strong>15 min par jour<\/strong> sur la plateforme ! Les entreprises ne se sont pas fait prier pour suivre le mouvement, 25 millions d&rsquo;entre elles poss\u00e8dent un compte. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>90% des Fran\u00e7ais<\/strong> suivent au moins une marque et <strong>60 % des utilisateurs<\/strong> y d\u00e9couvrent un produit. Instagram est un incontournable dans la communication des entreprises, la publicit\u00e9 sur la plateforme fait monter les chiffres et fait connaitre massivement les produits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">YouTube, le r\u00e9seau social (mobile) de proximit\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2 milliards d\u2019actifs par mois<\/strong> dans le monde !  Sur Youtube, les marques par le biais des Youtubers &#8211; influenceurs ET entrepreneurs &#8211; sont assur\u00e9s de faire connaitre leurs produits et de s\u2019assurer une publicit\u00e9 imm\u00e9diate \u00e0 grande \u00e9chelle. Youtube assure sa place de r\u00e9seau social de proximit\u00e9 avec <strong>78% des vid\u00e9os et tutoriels consult\u00e9s directement depuis son t\u00e9l\u00e9phone mobile<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nous vous accompagnons dans la d\u00e9finition et le lancement de votre strat\u00e9gie social m\u00e9dia. Int\u00e9ress\u00e9 ? Contactez l&rsquo;agence pour une premi\u00e8re expertise gratuite.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter is-resized\"><a href=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/blog\/conseils\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2020\/03\/cta-blog-seance-conseils-1024x369.png\" alt=\"Studio K - Agence de communication digitale - S\u00e9ance de conseils en strat\u00e9gie digitale\" class=\"wp-image-1122\" width=\"512\" height=\"185\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/03\/cta-blog-seance-conseils.png 1024w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/03\/cta-blog-seance-conseils-300x108.png 300w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/03\/cta-blog-seance-conseils-768x277.png 768w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00c7a y est, les chiffres sont sortis et restent surprenants. L&rsquo;usage mobile de plus en plus pouss\u00e9 des fran\u00e7ais impacte de mani\u00e8re cons\u00e9quente les chiffres des plateformes sociales en France et dans le monde. On a atteint les 54 % ! La population mondiale est de plus en plus nombreuses \u00e0 avoir acc\u00e8s \u00e0 internet. [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":1110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les chiffres des r\u00e9seaux sociaux en 2020 - Studio K - Agence de communication digitale \u00e0 La R\u00e9union<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studiok.re\/blog\/2020\/03\/04\/les-chiffres-des-reseaux-sociaux-en-2020-en-france-et-dans-le-monde\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les chiffres des r\u00e9seaux sociaux en 2020 - Studio K - Agence de communication digitale \u00e0 La R\u00e9union\" \/>\n<meta property=\"og:description\" content=\"\u00c7a y est, les chiffres sont sortis et restent surprenants. L&rsquo;usage mobile de plus en plus pouss\u00e9 des fran\u00e7ais impacte de mani\u00e8re cons\u00e9quente les chiffres des plateformes sociales en France et dans le monde. On a atteint les 54 % ! La population mondiale est de plus en plus nombreuses \u00e0 avoir acc\u00e8s \u00e0 internet. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studiok.re\/blog\/2020\/03\/04\/les-chiffres-des-reseaux-sociaux-en-2020-en-france-et-dans-le-monde\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio K - Agence de communication digitale \u00e0 La R\u00e9union\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StudioK.reunion\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-04T07:18:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/03\/studio-k-reseaux-sociaux-2020-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Juliette Simonet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juliette Simonet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/03\\\/04\\\/les-chiffres-des-reseaux-sociaux-en-2020-en-france-et-dans-le-monde\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/03\\\/04\\\/les-chiffres-des-reseaux-sociaux-en-2020-en-france-et-dans-le-monde\\\/\"},\"author\":{\"name\":\"Juliette Simonet\",\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/#\\\/schema\\\/person\\\/985441f5a9da299263c651661535378e\"},\"headline\":\"Les chiffres des r\u00e9seaux sociaux en 2020\",\"datePublished\":\"2020-03-04T07:18:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/03\\\/04\\\/les-chiffres-des-reseaux-sociaux-en-2020-en-france-et-dans-le-monde\\\/\"},\"wordCount\":411,\"publisher\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/03\\\/04\\\/les-chiffres-des-reseaux-sociaux-en-2020-en-france-et-dans-le-monde\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/studiok.re\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/studio-k-reseaux-sociaux-2020-2.jpg\",\"articleSection\":[\"SOCIAL MEDIA\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/03\\\/04\\\/les-chiffres-des-reseaux-sociaux-en-2020-en-france-et-dans-le-monde\\\/\",\"url\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/03\\\/04\\\/les-chiffres-des-reseaux-sociaux-en-2020-en-france-et-dans-le-monde\\\/\",\"name\":\"Les chiffres des r\u00e9seaux sociaux en 2020 - Studio K - Agence de communication digitale \u00e0 La R\u00e9union\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/03\\\/04\\\/les-chiffres-des-reseaux-sociaux-en-2020-en-france-et-dans-le-monde\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/03\\\/04\\\/les-chiffres-des-reseaux-sociaux-en-2020-en-france-et-dans-le-monde\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/studiok.re\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/studio-k-reseaux-sociaux-2020-2.jpg\",\"datePublished\":\"2020-03-04T07:18:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/03\\\/04\\\/les-chiffres-des-reseaux-sociaux-en-2020-en-france-et-dans-le-monde\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/03\\\/04\\\/les-chiffres-des-reseaux-sociaux-en-2020-en-france-et-dans-le-monde\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/03\\\/04\\\/les-chiffres-des-reseaux-sociaux-en-2020-en-france-et-dans-le-monde\\\/#primaryimage\",\"url\":\"https:\\\/\\\/studiok.re\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/studio-k-reseaux-sociaux-2020-2.jpg\",\"contentUrl\":\"https:\\\/\\\/studiok.re\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/studio-k-reseaux-sociaux-2020-2.jpg\",\"width\":1440,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2020\\\/03\\\/04\\\/les-chiffres-des-reseaux-sociaux-en-2020-en-france-et-dans-le-monde\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/studiok.re\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les chiffres des r\u00e9seaux sociaux en 2020\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/studiok.re\\\/blog\\\/\",\"name\":\"Studio K. 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