{"id":1127,"date":"2020-03-13T14:40:16","date_gmt":"2020-03-13T10:40:16","guid":{"rendered":"https:\/\/studiok.re\/blog\/?p=1127"},"modified":"2020-03-13T14:40:16","modified_gmt":"2020-03-13T10:40:16","slug":"coronavirus-strategie-digitale-de-crise","status":"publish","type":"post","link":"https:\/\/studiok.re\/blog\/2020\/03\/13\/coronavirus-strategie-digitale-de-crise\/","title":{"rendered":"CORONAVIRUS : Strat\u00e9gie digitale de crise"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u00ab\u00a0L\u2019exp\u00e9rience, c\u2019est avoir la m\u00e9moire de notre v\u00e9cu !\u00a0\u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le coronavirus n\u2019est pas la premi\u00e8re crise \u00e0 laquelle nous sommes confront\u00e9s et qui en arrive \u00e0 p\u00e9naliser nos ressources externes et internes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons connu \u00ab les gilets jaunes \u00bb et nous avons d\u00e9ploy\u00e9 des actions digitales pour contourner les difficult\u00e9s de circulation. Forts de cette exp\u00e9rience, nous savons qu&rsquo;il est fondamental de d\u00e9ployer, d\u00e8s maintenant, les moyens n\u00e9cessaires au maintien de l\u2019activit\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quelques chiffres qui mettent en avant ces probl\u00e9matiques en France :<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Le secteur du voyage : des achats en baisse de 20,8 %,<\/li>\n\n\n\n<li> H\u00f4tellerie-restauration : une baisse de 20 % du chiffre d\u2019affaires dans les r\u00e9gions les plus touch\u00e9es,<\/li>\n\n\n\n<li>L\u2019\u00e9v\u00e9nementiel : 100 000 emplois menac\u00e9s par un probl\u00e8me de fond de roulement. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Mais n\u2019ayez crainte ! Malgr\u00e9 ces chiffres et cette ambiance anxiog\u00e8ne, restons optimistes. Voici quelques rep\u00e8res positifs :<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Le secteur de la grande distribution: un taux de conversion moyen en hausse de 20 %,<\/li>\n\n\n\n<li> Les achats en ligne de produits dans la grande distribution ont progress\u00e9 de 20%,<\/li>\n\n\n\n<li> les consommateurs consacrent 25,7 % d\u2019heures en plus \u00e0 la recherche en ligne,<\/li>\n\n\n\n<li> Les ventes dans les magasins physiques ont augment\u00e9 de 16%. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Comme les chiffres le d\u00e9montrent, le digital et le \u00ab physique \u00bb doivent \u00eatre plus que jamais en r\u00e9sonance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des annulations d&rsquo;\u00e9v\u00e9nements importants sont d\u00e9j\u00e0 pr\u00e9vues.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Votre salon est annul\u00e9 ou report\u00e9, comment poursuivre votre activit\u00e9 de prospection ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/blog\/conseils\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" Contactez pour une s\u00e9ance de conseils (s\u2019ouvre dans un nouvel onglet)\"> Contactez pour une s\u00e9ance de conseils<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment les entreprises R\u00e9unionnaises peuvent-elle se pr\u00e9parer ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Studio K travaille avec ses clients de La R\u00e9union, \u00e0 mettre en place des outils digitaux efficients pour s&rsquo;adapter aux contraintes de crises.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Comment ?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li> En automatisant vos actions marketing afin de palier au manque de ressources humaines,<\/li>\n\n\n\n<li> En cr\u00e9ant un \u00e9cosyst\u00e8me digital pour votre entreprise afin d&rsquo;assurer la continuit\u00e9 de vos services,<\/li>\n\n\n\n<li>En m\u00ealant le digital et le physique : le phygital !<\/li>\n\n\n\n<li> En analysant vos r\u00e9sultats pour adapter les actions \u00e0 mener selon leur contexte. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Nous vous proposons une s\u00e9ance de conseils afin que vous puissiez anticiper les difficult\u00e9s et p\u00e9renniser votre activit\u00e9.<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter is-resized\"><a href=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/blog\/conseils\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2020\/03\/cta-blog-seance-conseils-1024x369.png\" alt=\"Studio K - Agence de communication digitale - S\u00e9ance de conseils en strat\u00e9gie digitale\" class=\"wp-image-1122\" width=\"512\" height=\"185\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/03\/cta-blog-seance-conseils.png 1024w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/03\/cta-blog-seance-conseils-300x108.png 300w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/03\/cta-blog-seance-conseils-768x277.png 768w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Sources :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">*<a href=\"https:\/\/www.journaldunet.com\/ebusiness\/publicite\/1489445-coronavirus-le-marche-pub-retient-son-souffle\/\">https:\/\/www.journaldunet.com\/ebusiness\/publicite\/1489445-coronavirus-le-marche-pub-retient-son-souffle\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">* <a href=\"https:\/\/www.lopinion.fr\/edition\/economie\/coronavirus-secteurs-economiques-plus-plombes-213730\">&nbsp;https:\/\/www.lopinion.fr\/edition\/economie\/coronavirus-secteurs-economiques-plus-plombes-213730<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">*<a href=\"https:\/\/www.ecommercemag.fr\/Thematique\/retail-1220\/Breves\/Barometre-utilisateurs-accedent-sites-pret-porter-via-mobile-347579.htm\">https:\/\/www.ecommercemag.fr\/Thematique\/retail-1220\/Breves\/Barometre-utilisateurs-accedent-sites-pret-porter-via-mobile-347579.htm<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">*<a href=\"https:\/\/comarketing-news.fr\/limpact-du-coronavirus-sur-le-commerce-18-milliard-de-visites-de-sites-web-analysees\/\">https:\/\/comarketing-news.fr\/limpact-du-coronavirus-sur-le-commerce-18-milliard-de-visites-de-sites-web-analysees\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">*<a href=\"https:\/\/www.guest-suite.com\/blog\/coronavirus-impact-tourisme\">https:\/\/www.guest-suite.com\/blog\/coronavirus-impact-tourisme<\/a><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0L\u2019exp\u00e9rience, c\u2019est avoir la m\u00e9moire de notre v\u00e9cu !\u00a0\u00bb Le coronavirus n\u2019est pas la premi\u00e8re crise \u00e0 laquelle nous sommes confront\u00e9s et qui en arrive \u00e0 p\u00e9naliser nos ressources externes et internes. Nous avons connu \u00ab les gilets jaunes \u00bb et nous avons d\u00e9ploy\u00e9 des actions digitales pour contourner les difficult\u00e9s de circulation. Forts de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CORONAVIRUS : Strat\u00e9gie digitale de crise - Studio K - Agence de communication digitale \u00e0 La R\u00e9union<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studiok.re\/blog\/2020\/03\/13\/coronavirus-strategie-digitale-de-crise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CORONAVIRUS : Strat\u00e9gie digitale de crise - Studio K - Agence de communication digitale \u00e0 La R\u00e9union\" \/>\n<meta property=\"og:description\" content=\"\u00ab\u00a0L\u2019exp\u00e9rience, c\u2019est avoir la m\u00e9moire de notre v\u00e9cu !\u00a0\u00bb Le coronavirus n\u2019est pas la premi\u00e8re crise \u00e0 laquelle nous sommes confront\u00e9s et qui en arrive \u00e0 p\u00e9naliser nos ressources externes et internes. Nous avons connu \u00ab les gilets jaunes \u00bb et nous avons d\u00e9ploy\u00e9 des actions digitales pour contourner les difficult\u00e9s de circulation. 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