{"id":1385,"date":"2020-08-25T10:41:45","date_gmt":"2020-08-25T06:41:45","guid":{"rendered":"https:\/\/studiok.re\/blog\/?p=1385"},"modified":"2020-08-25T10:41:45","modified_gmt":"2020-08-25T06:41:45","slug":"le-pouvoir-de-limage-dans-le-marketing-digital","status":"publish","type":"post","link":"https:\/\/studiok.re\/blog\/2020\/08\/25\/le-pouvoir-de-limage-dans-le-marketing-digital\/","title":{"rendered":"Le pouvoir de l’image dans le marketing digital"},"content":{"rendered":"\n

Les tendances marketing et social media \u00e9voluent dans l\u2019\u00e8re du temps. Pour une strat\u00e9gie efficace, il est aujourd\u2019hui indispensable de faire appel aux images pour s\u2019adresser \u00e0 sa communaut\u00e9. La raison est tr\u00e8s simple : Le cerveau humain analyse une image 60000 fois plus rapidement qu\u2019un texte<\/strong> et retient 65% des informations qu\u2019il voit<\/strong> contre seulement 10% de ce qu\u2019il entend. <\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Les forces du picture marketing <\/h2>\n\n\n\n

\u2022 L\u2019image de marque<\/em><\/strong> : C\u2019est \u00e0 travers ce facteur que votre marque sera reconnue. L\u2019image permet de lui donner une identit\u00e9 propre et de se faire reconna\u00eetre par sa communaut\u00e9.<\/p>\n\n\n\n

\u2022 Valoriser vos produits et services : <\/em><\/strong>Mettre\nen sc\u00e8ne produit, service et employ\u00e9 dans le but de faire passer un message\npermettra de traduire l\u2019ADN de votre entreprise. De cette fa\u00e7on vous pourrez\nmettre en avant votre univers visuel pour cr\u00e9er de la valeur et vous d\u00e9marquer\nde la concurrence. <\/p>\n\n\n\n

\u2022 Aider \u00e0 la compr\u00e9hension : <\/em><\/strong>Les\nimages servent de rep\u00e8re lors de la lecture d\u2019un article. Il peut s\u2019agir du\ngraphisme d\u2019information qui permet de comprendre rapidement un sujet; ou\nsimplement d\u2019images repr\u00e9sentatives ou valorisantes. <\/p>\n\n\n\n

\u2022 Cr\u00e9er et fid\u00e9liser une communaut\u00e9 :  <\/em><\/strong>Sur les r\u00e9seaux sociaux, le visuel est\nde prime. C\u2019est pourquoi il est indispensable d\u2019en faire bon usage pour g\u00e9n\u00e9rer\nl\u2019engagement : La photographie g\u00e9n\u00e8re 3 \u00e0 7 fois plus d\u2019engagement qu\u2019un\nsimple contenu textuel. <\/p>\n\n\n\n

\u2022 G\u00e9n\u00e9rer des leads : <\/em><\/strong>Vous devez tout d\u2019abord\nutiliser des images en ad\u00e9quation avec vos cibles et votre marque. Vos\nvisiteurs devront \u00eatre capable de comprendre et reconna\u00eetre l\u2019univers et les\nvaleurs de votre marque pour pouvoir s\u2019y projeter. <\/p>\n\n\n\n

\u2022 L\u2019interaction :  <\/em><\/strong>L\u2019un des meilleurs moyens d\u2019engager\ndes prospects, c\u2019est de les permettre d\u2019interagir avec vos images. Une image\nanim\u00e9e ou une partie cliquable installera de la proximit\u00e9 entre vos prospects\net votre marque. .<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

Les tendances marketing et social media \u00e9voluent dans l\u2019\u00e8re du temps. Pour une strat\u00e9gie efficace, il est aujourd\u2019hui indispensable de faire appel aux images pour s\u2019adresser \u00e0 sa communaut\u00e9. La raison est tr\u00e8s simple : Le cerveau humain analyse une image 60000 fois plus rapidement qu\u2019un texte et retient 65% des informations qu\u2019il voit contre seulement […]<\/p>\n","protected":false},"author":22,"featured_media":1415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"\nLe pouvoir de l'image dans le marketing digital - Studio K - Agence de communication digitale \u00e0 La R\u00e9union<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studiok.re\/blog\/2020\/08\/25\/le-pouvoir-de-limage-dans-le-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le pouvoir de l'image dans le marketing digital - Studio K - Agence de communication digitale \u00e0 La R\u00e9union\" \/>\n<meta property=\"og:description\" content=\"Les tendances marketing et social media \u00e9voluent dans l\u2019\u00e8re du temps. 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