{"id":1437,"date":"2020-09-16T09:06:53","date_gmt":"2020-09-16T05:06:53","guid":{"rendered":"https:\/\/studiok.re\/blog\/?p=1437"},"modified":"2020-09-16T09:06:53","modified_gmt":"2020-09-16T05:06:53","slug":"linkedin-ads-comment-lutiliser-pour-faire-grandir-son-business","status":"publish","type":"post","link":"https:\/\/studiok.re\/blog\/2020\/09\/16\/linkedin-ads-comment-lutiliser-pour-faire-grandir-son-business\/","title":{"rendered":"Linkedin Ads : Comment bien d\u00e9buter pour faire grandir son business ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Linkedin est le premier r\u00e9seau professionnel mondial : Il regroupe 690 millions d\u2019inscrits dont 17 millions en France. La majorit\u00e9 de ses utilisateurs se caract\u00e9risant par des professionnels actifs de plus de 30 ans, il s\u2019agit de LA plateforme la plus performante pour le B to B. Par ailleurs, Linkedin vous offre l\u2019opportunit\u00e9 d\u2019augmenter la visibilit\u00e9 et la notori\u00e9t\u00e9 de votre entreprise en vous permettant de cr\u00e9er des campagnes publicitaires optimis\u00e9es gr\u00e2ce \u00e0 sa plateforme Linkedin Ads.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le principe&nbsp;: G\u00e9n\u00e9rer des leads<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Linkedin Ads permet d\u2019obtenir de nouveaux leads et prospects en faisant appara\u00eetre votre contenu dans les fils d\u2019actualit\u00e9 de votre audience cible. Contrairement aux r\u00e9seaux sociaux traditionnels comme Instagram ou Facebook, les campagnes publicitaires sur Linkedin vous permettront d\u2019obtenir davantage d\u2019engagements \u00e9tant donn\u00e9 le contexte qui les diff\u00e9rencie : Les r\u00e9seaux classiques sont essentiellement utilis\u00e9s \u00e0 des fins personnels tandis que Linkedin est utilis\u00e9 pour des rapports professionnels.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comment \u00e7a fonctionne ?<\/strong> <\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2020\/09\/giphy.gif\" alt=\"\" width=\"270\" height=\"214\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Vous pourrez donc param\u00e9trer vos campagnes publicitaires avec Campaign Manager en y d\u00e9finissant leurs objectifs, c\u2019est-\u00e0-dire ce que vous attendez de votre audience apr\u00e8s qu\u2019elle ait vu vos publications (susciter des abonnements \u00e0 votre profil, des vues sur vos publications ou encore du trafic sur votre site web).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir d\u00e9fini votre audience, vous aurez la possibilit\u00e9 de choisir le format publicitaire que vous souhaitez&nbsp; (sponsored content, text ads, message ads ou dynamic ads) . Attention \u00e0 l\u2019adapter \u00e0 votre strat\u00e9gie, le format s\u00e9lectionn\u00e9 doit \u00eatre en lien avec vos objectifs !&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La diffusion des campagnes publicitaires fonctionne avec un syst\u00e8me d\u2019ench\u00e8res qui consiste \u00e0 mettre en avant la publicit\u00e9 de celui qui aura pay\u00e9 une valeur plus \u00e9lev\u00e9e que celle de ses concurrents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nos conseils pour r\u00e9ussir votre publicit\u00e9 Linkedin<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>R\u00e9digez un message percutant :<\/strong> R\u00e9digez un message simple et pertinent. \u00c9vitez les textes trop longs et ajoutez-y un call-to-action afin d\u2019inciter l\u2019utilisateur \u00e0 cliquer sur votre publicit\u00e9.<\/li>\n\n\n\n<li><strong>Proposez une offre :<\/strong> Pour susciter l\u2019int\u00e9r\u00eat sur votre entreprise, il faut offrir \u00e0 l\u2019auditeur l\u2019occasion d\u2019en savoir plus. Vous pouvez donc mettre en avant un concours, un audit, un e-book etc\u2026<\/li>\n\n\n\n<li><strong>Int\u00e9grez une image \u00e9vocatrice :<\/strong> Pour attirer l\u2019oeil de vos auditeurs, il est important d\u2019int\u00e9grer une image soign\u00e9e en lien avec votre message.&nbsp;<\/li>\n\n\n\n<li><strong>Testez vos publicit\u00e9s :<\/strong> Vous pouvez d\u00e9cliner une publicit\u00e9 en plusieurs variations et observer laquelle est la plus performante.&nbsp;<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Linkedin s&rsquo;\u00e9tend de plus en plus sur notre \u00eele. Vous pouvez avoir un aper\u00e7u des utilisateurs \u00e0 la R\u00e9union juste ici \u2192\u00a0<a href=\"https:\/\/www.digitom.fr\/les-chiffres-linkedin-a-la-reunion\/\">https:\/\/www.digitom.fr\/les-chiffres-linkedin-a-la-reunion\/<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vous voulez en savoir plus pour adopter une bonne strat\u00e9gie digitale ? Pour ne rien rater, rendez-vous sur notre guide !<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter\"><a href=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/guide-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"714\" height=\"235\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2020\/07\/studio-k-agence-communication-digitale-le-guide.png\" alt=\"\" class=\"wp-image-1337\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/07\/studio-k-agence-communication-digitale-le-guide.png 714w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/07\/studio-k-agence-communication-digitale-le-guide-300x99.png 300w\" sizes=\"auto, (max-width: 714px) 100vw, 714px\" \/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Linkedin est le premier r\u00e9seau professionnel mondial : Il regroupe 690 millions d\u2019inscrits dont 17 millions en France. La majorit\u00e9 de ses utilisateurs se caract\u00e9risant par des professionnels actifs de plus de 30 ans, il s\u2019agit de LA plateforme la plus performante pour le B to B. Par ailleurs, Linkedin vous offre l\u2019opportunit\u00e9 d\u2019augmenter la [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":1550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Linkedin Ads : Comment bien d\u00e9buter pour faire grandir son business ? - Studio K - Agence de communication digitale \u00e0 La R\u00e9union<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studiok.re\/blog\/2020\/09\/16\/linkedin-ads-comment-lutiliser-pour-faire-grandir-son-business\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Linkedin Ads : Comment bien d\u00e9buter pour faire grandir son business ? - Studio K - Agence de communication digitale \u00e0 La R\u00e9union\" \/>\n<meta property=\"og:description\" content=\"Linkedin est le premier r\u00e9seau professionnel mondial : Il regroupe 690 millions d\u2019inscrits dont 17 millions en France. La majorit\u00e9 de ses utilisateurs se caract\u00e9risant par des professionnels actifs de plus de 30 ans, il s\u2019agit de LA plateforme la plus performante pour le B to B. 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