{"id":1516,"date":"2020-10-21T16:34:13","date_gmt":"2020-10-21T12:34:13","guid":{"rendered":"https:\/\/studiok.re\/blog\/?p=1516"},"modified":"2020-10-21T16:34:13","modified_gmt":"2020-10-21T12:34:13","slug":"le-growth-marketing-propulseur-de-votre-business","status":"publish","type":"post","link":"https:\/\/studiok.re\/blog\/2020\/10\/21\/le-growth-marketing-propulseur-de-votre-business\/","title":{"rendered":"INTRODUCTION AU GROWTH MARKETING : PROPULSEUR DE VOTRE BUSINESS"},"content":{"rendered":"\n

Une \u00ab\u00a0version l\u00e9gale\u00a0\u00bb du Growth Hacking<\/strong><\/h2>\n\n\n
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\"\"<\/figure>\n<\/div>\n\n\n

Il s\u2019agit de la strat\u00e9gie essentielle pour faire du marketing et d\u00e9velopper votre business. Il y a d\u2019abord eu le Growth Hacking, terme invent\u00e9 par Sean Ellis qui a contibu\u00e9 \u00e0 la croissance de Dropbox, Eventbrite, Lookout ou encore LogMeIn. Cette pratique bien que tr\u00e8s efficace, n\u2019avait pratiquement pas de limites en terme de r\u00e9coltes de donn\u00e9es\/l\u00e9galit\u00e9. L\u2019entr\u00e9e en vigueur du RGPD (R\u00e8glement G\u00e9n\u00e9ral sur la Protection des Donn\u00e9es) a rendu le growth hacking obsol\u00e8te et a donn\u00e9 naissance au growth Marketing, tr\u00e8s similaire mais plus \u00e9thique et \u00e0 moindre co\u00fbt.<\/p>\n\n\n\n

Comment proc\u00e9der : en croisant toutes les techniques du marketing digital<\/strong><\/h2>\n\n\n\n

Pour faire du growth marketing, il est important de suivre un processus bien d\u00e9fini. En premier lieu, il faut r\u00e9ussir \u00e0 atteindre votre cible. C\u2019est l\u00e0 que d\u00e9marrera votre croissance et vous pourrez par la suite commencer \u00e0 vous lancer dans cette strat\u00e9gie. Il regroupe tous types d\u2019approches l\u00e9gales (inbound marketing, marketing automation etc) en suivant la framework AARRR : <\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Acquisition<\/strong><\/h3>\n\n\n\n

La premi\u00e8re \u00e9tape consiste \u00e0 faire venir vos prospects sur votre site\/page. Pour cela, vous pouvez utiliser diff\u00e9rents canaux d\u2019acquisition comme le SEO, les r\u00e9seaux sociaux ou encore l\u2019Ads.<\/p>\n\n\n\n

Activation<\/strong><\/h3>\n\n\n\n

Cette \u00e9tape permet de jauger la temp\u00e9rature d\u2019un prospect. Pour cela, vous pouvez vous r\u00e9f\u00e9rer au nombre d\u2019interaction sur un call-to-action comme l\u2019inscription \u00e0 une newsletter ou la cr\u00e9ation d\u2019un compte sur votre site web. <\/p>\n\n\n\n

R\u00e9tention<\/strong> <\/h3>\n\n\n\n

Vous avez obtenus des utilisateurs, il faut \u00e0 pr\u00e9sent les faire rester. Plusieurs m\u00e9thodes permettent de les fid\u00e9liser en optimisant leur taux de r\u00e9tention. Le retargeting (qui consiste \u00e0 afficher des messages publicitaires sous forme de banni\u00e8res sur des sites web apr\u00e8s qu\u2019un internaute ait fait preuve d\u2019un int\u00e9r\u00eat particulier pour un produit sur un autre site) ou l\u2019emailing sont des exemples de m\u00e9thodes \u00e0 adopter. <\/p>\n\n\n\n

Recommandation<\/strong> <\/h3>\n\n\n\n

\u00c7a y est, l\u2019utilisateur vous est fid\u00e8le. Il connait votre site par coeur et a d\u00e9j\u00e0 pris ses marques. Il peut dor\u00e9navant devenir prescripteur en parlant de votre marque ! Lui proposer une offre de parrainage pourra le motiver \u00e0 recommander votre marque. <\/p>\n\n\n\n

Revenu<\/strong><\/h3>\n\n\n\n

Une fois fid\u00e9lis\u00e9, l\u2019utilisateur constitue un revenu. Pour multiplier vos sources, vous devrez souvent effectuer des remises en question et am\u00e9liorer votre strat\u00e9gie. <\/p>\n\n\n\n

Vous avez besoin de conseils pour \u00e9laborer votre growth marketing ? Nos experts sont l\u00e0 pour vous guider ! <\/strong><\/p>\n\n\n

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\"Contactez<\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

Une \u00ab\u00a0version l\u00e9gale\u00a0\u00bb du Growth Hacking Il s\u2019agit de la strat\u00e9gie essentielle pour faire du marketing et d\u00e9velopper votre business. Il y a d\u2019abord eu le Growth Hacking, terme invent\u00e9 par Sean Ellis qui a contibu\u00e9 \u00e0 la croissance de Dropbox, Eventbrite, Lookout ou encore LogMeIn. Cette pratique bien que tr\u00e8s efficace, n\u2019avait pratiquement pas de […]<\/p>\n","protected":false},"author":22,"featured_media":1530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"\nINTRODUCTION AU GROWTH MARKETING : PROPULSEUR DE VOTRE BUSINESS - Studio K - Agence de communication digitale \u00e0 La R\u00e9union<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studiok.re\/blog\/2020\/10\/21\/le-growth-marketing-propulseur-de-votre-business\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INTRODUCTION AU GROWTH MARKETING : PROPULSEUR DE VOTRE BUSINESS - Studio K - Agence de communication digitale \u00e0 La R\u00e9union\" \/>\n<meta property=\"og:description\" content=\"Une \u00ab\u00a0version l\u00e9gale\u00a0\u00bb du Growth Hacking Il s\u2019agit de la strat\u00e9gie essentielle pour faire du marketing et d\u00e9velopper votre business. Il y a d\u2019abord eu le Growth Hacking, terme invent\u00e9 par Sean Ellis qui a contibu\u00e9 \u00e0 la croissance de Dropbox, Eventbrite, Lookout ou encore LogMeIn. 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