{"id":1715,"date":"2021-02-19T10:21:41","date_gmt":"2021-02-19T06:21:41","guid":{"rendered":"https:\/\/studiok.re\/blog\/?p=1715"},"modified":"2021-02-19T10:21:41","modified_gmt":"2021-02-19T06:21:41","slug":"top-10-des-tendances-marketing-en-2021","status":"publish","type":"post","link":"https:\/\/studiok.re\/blog\/2021\/02\/19\/top-10-des-tendances-marketing-en-2021\/","title":{"rendered":"Top 10 des tendances marketing en 2021"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L\u2019exp\u00e9rience en ligne n\u2019a jamais eu autant d\u2019importance : Suite \u00e0 la crise sanitaire, 29% des consommateurs estiment que leur comportement d\u2019achat a d\u00e9finitivement chang\u00e9 : il va falloir se d\u00e9marquer en offrant une exp\u00e9rience utilisateur omnicanale fluide.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qui dit nouvelle ann\u00e9e, dit innovations num\u00e9riques. Entre intelligence artificielle pour l\u2019optimisation de la cr\u00e9ation de contenu, la r\u00e9alit\u00e9 augment\u00e9e pour une immersion totale du spectateur ou encore le storytelling vid\u00e9o, l\u2019ann\u00e9e 2021 regorge de surprises auxquelles les entreprises devront porter attention.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Studio K revient pour vous sur les grandes tendances vers lesquelles il faudra se tourner davantage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Le Chatbot &nbsp; &nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec les chatbots, les entreprises peuvent \u00e9conomiser pr\u00e8s de 30% des co\u00fbts de support client. De plus, 1 client sur 5 effectue ses achats aupr\u00e8s de chatbots.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/u9tn3KlRK6ZBt03hyiAlh4EBLQ-_DSOIqim_lbCVDAHCzfBkSfrt5U5S5u1HHLGZH4e9WeGh9Y2IerTjM2dWDcwIpe00e3-bVW28HtBkekH4gehpp-oPSxtOqWqoKIMwlvuAw00E\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">C\u2019est un outil presque indispensable pour favoriser les interactions : un interlocuteur artificiel qui r\u00e9pond instantan\u00e9ment \u00e0 ceux qui demandent des renseignements. Pour effectuer des paiements, pour apprendre et analyser le comportement du client sur les r\u00e9seaux sociaux ou encore pour vos offres, le chatbot \u00e9volue et s\u2019adapte constamment afin d\u2019imiter les conversations de vrais conseillers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. R\u00e9alit\u00e9 augment\u00e9e<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une nouvelle \u00e8re na\u00eet avec la r\u00e9alit\u00e9 virtuelle et la r\u00e9alit\u00e9 augment\u00e9e : elles permettent aux entreprises de faire \u00ab tester \u00bb leurs produits gr\u00e2ce \u00e0 un contenu immersif. Il est maintenant possible d\u2019essayer diff\u00e9rentes paires de lunettes de chez son opticien, des bijoux; tester le rendu de produits cosm\u00e9tiques ou encore visualiser leur future d\u00e9coration d\u2019int\u00e9rieur gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e. Plus besoin de se d\u00e9placer ! Le client obtient un r\u00e9sultat tr\u00e8s similaire \u00e0 la r\u00e9alit\u00e9, qui influe sur sa d\u00e9cision d\u2019achat.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"480\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2021\/02\/giphy-downsized.gif\" alt=\"\" class=\"wp-image-1716\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>3. La commande vocale<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le nombre d\u2019utilisateurs de commande vocale augmente: pour \u00e9couter de la musique, r\u00e9gler les alarmes, utiliser le GPS ou m\u00eame envoyer des messages. La commande vocale est synonyme de confort aussi bien en voiture qu\u2019\u00e0 la maison. Et pour cela, Siri, Google Assistant et Alexa sont vos meilleurs alli\u00e9s.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/NTE6GPoweNsECG0QHA_fFEnao__ItuOWHgrc2e9c6O8_iIlyOV96P_ysK02UYL7P0PDUjCMXXsY0wsfGz2H-fqf5v4uGM5QkWncjJDYA6gKh1zHVG5JJl2Pq7SCs6peJAHRTNv19\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Il est \u00e9galement possible d\u2019effectuer des recherches vocales via un moteur de recherche quasiment int\u00e9gr\u00e9 dans la plupart des smartphones et ordinateurs. Pour \u00eatre l\u2019heureux \u00e9lu que le moteur citera lors d\u2019une recherche vocale, il faut donc optimiser son contenu <strong>SEO<\/strong>. La plupart du temps, Google utilise les informations affich\u00e9es dans la <strong>Position 0<\/strong> de ses r\u00e9sultats. Cette position est affich\u00e9e lorsqu\u2019une requ\u00eate est soumise au moteur et met en avant un extrait du site qui y r\u00e9pond.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il sera donc important d\u2019int\u00e9grer la recherche vocale au sein de sa strat\u00e9gie de r\u00e9f\u00e9rencement, notamment travailler ses requ\u00eates sous forme de question.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Le storytelling vid\u00e9o<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019objectif du storytelling est d\u2019inviter l\u2019internaute \u00e0 s\u2019engager avec une narration r\u00e9fl\u00e9chie et un contenu immersif pour faire ressortir les \u00e9motions du public. Le storytelling peut raconter des histoires r\u00e9elles ou fictives li\u00e9es \u00e0 la marque ou au produit.<\/p>\n\n\n\n<iframe loading=\"lazy\" class=\"iframe-video\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/kRlCcldz3IU\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\">Cette m\u00e9thode marketing permet de mieux m\u00e9moriser le message et d\u2019augmenter les chances de conversion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Les contenus personnalis\u00e9<\/strong>s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">2021 accentue le contenu personnalis\u00e9 ! Si votre pr\u00e9nom appara\u00eet d\u00e9j\u00e0 dans certains mails automatis\u00e9s, l\u2019utilisateur a aujourd\u2019hui besoin que votre algorithme le connaisse davantage. Netflix l\u2019a bien compris en sugg\u00e9rant des films et s\u00e9ries \u00e0 l\u2019utilisateur en se basant sur ce qu\u2019il a d\u00e9j\u00e0 regard\u00e9.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/pVI6i7axOeJqdYZS0nrkWur3M_11ozPAYOdXcgnrQgjLP-BTceGY5iCSL8-0C7uPSY695wioiOcVovmBlU5HUiWgWHEtyDNzsTZ1100S6G6CSF-sx8aJWpQaJr3lWegciLHPR8L_\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Et parce que la personnalisation permet d\u2019obtenir <strong>un ROI cinq \u00e0 huit fois sup\u00e9rieur<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notre conseil : bien segmenter votre audience pour diffuser vos contenus aux bonnes personnes et au bon moment vous sera du plus b\u00e9n\u00e9fique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Le Snack content laisse place au contenu plus long<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le snack content, c\u2019est du micro contenu qui ne capte l\u2019attention que quelques secondes. Comme l\u2019indique son nom \u00ab snack \u00bb, c\u2019est un \u00ab en cas \u00bb que l\u2019on grignote le temps d\u2019une courte pause mais qui reste en m\u00e9moire.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il s\u2019agit par exemple d\u2019articles de moins de 300 mots, divertissants et bien illustr\u00e9s avec le contenu visuel de votre choix.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si le snack content \u00e9tait jusqu\u2019ici la m\u00e9thode la plus efficace, les crit\u00e8res de r\u00e9f\u00e9rencement Google r\u00e9clament maintenant du contenu plus long et de qualit\u00e9. Pourquoi ? Car \u00e7a correspond aux nouvelles attentes des internautes !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. L\u2019intelligence artificielle<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019intelligence artificielle prendra de l\u2019ampleur cette ann\u00e9e ! Elle permet de cibler un public toujours plus pr\u00e9cis et propose dor\u00e9navant de cr\u00e9er du contenu.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2021\/02\/IMG_8539-759x1024.jpg\" alt=\"\" class=\"wp-image-1718\" width=\"569\" height=\"768\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2021\/02\/IMG_8539-759x1024.jpg 759w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2021\/02\/IMG_8539-222x300.jpg 222w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2021\/02\/IMG_8539-768x1036.jpg 768w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2021\/02\/IMG_8539.jpg 828w\" sizes=\"auto, (max-width: 569px) 100vw, 569px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Facebook, par exemple, propose r\u00e9guli\u00e8rement des formats de contenus susceptibles d&rsquo;augmenter la visibilit\u00e9 de la marque. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. Social commerce<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le social commerce, aussi appel\u00e9 social shopping ou encore social selling, est le fait d\u2019utiliser les r\u00e9seaux sociaux comme plateforme de e-commerce. (Marketplace pour Facebook, Instagram Shopping, Linkedin etc)\u00a0Les internautes passent en moyenne 2h23 sur les r\u00e9seaux sociaux par jour. Ce temps pass\u00e9 permet de donner de la visibilit\u00e9 aux marques tout en s\u2019assurant de l\u2019engagement des clients. Un d\u00e9cisionnaire BtoB sur cinq a d\u00e9j\u00e0 r\u00e9alis\u00e9 un achat sur les r\u00e9seaux sociaux et 8 fran\u00e7ais sur 10 sont influenc\u00e9s dans leur consommation par les r\u00e9seaux sociaux.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/xdRf7yV1sUUgkP3Lflr5MRTthzOQEKtHJlHeOzn49ZLNMm6mXOzGef0mB0dZRodt89t5ouu2vPP0zvFcaavGUHtUlzOYaTShMteQMIx6nc70lZ0arg6K0Qx0Za5tHkXYXd04hPXS\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Marketplace sur Facebook, Instagram Shopping et Linkedin ont d\u00e9j\u00e0 pris leurs marques. Les autres plateformes se pr\u00e9parent \u00e0 suivre le mouvement : notamment Snapchat qui a d\u00e9j\u00e0 conquis la jeune audience avec quelques ventes flash \u00e9ph\u00e9m\u00e8res ou encore Tiktok pour qui un bouton \u00ab shopping \u00bb est envisag\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>9. Vid\u00e9os courtes<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que le snack content se fasse devancer par les contenus plus longs, il y a toutefois une exception. En effet les vid\u00e9os de 15 \u00e0 60 secondes sont celles qui vous assurent de passer un message tout en captant l\u2019attention. Ce principe lanc\u00e9 par Tiktok est devenu la tendance \u00e0 suivre et les r\u00e9seaux sociaux l\u2019ont bien compris : Youtube a lanc\u00e9 les <strong>Shorts<\/strong> et Instagram les <strong>R\u00e9els<\/strong>. De plus, ce dernier permet aux influenceurs d\u2019ajouter des liens cliquables sur leurs vid\u00e9os courtes pour inciter l\u2019achat de la part des utilisateurs. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10. Le contenu interactif communautaire<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que cette pratique ne date pas d\u2019hier, on ne peut toujours pas passer \u00e0 c\u00f4t\u00e9 ! Proposer du contenu interactif comme des jeux concours ou des sondages permet d\u2019am\u00e9liorer l\u2019exp\u00e9rience utilisateur, de favoriser l\u2019engagement de son audience et d\u2019obtenir un meilleur r\u00e9f\u00e9rencement.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/P_dv5MXtLNxMdFlIhGDoXgeRNtOfMS9SgLr3PWKc-IaQA88uvpvjuyURDjgW26qwsmpsdrlIjRK-6tSjSUxAA6VbbpIPqraBarOarqyAGNWdja997I6BFHBbJbQZno2IwcVPSA2j\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ici, on s\u2019accorde \u00e0 mettre en avant la communaut\u00e9 de notre client Gamm-Vert nord-est en incitant le public \u00e0 partager ses photos d\u2019orchid\u00e9es en commentaires. Cette pratique permet au public de se sentir concern\u00e9 et valoris\u00e9.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9sum\u00e9 : 2021 annonce des utilisateurs qui demandent \u00e0 ce que les marques les reconnaissent et mettent en valeur leur communaut\u00e9. Tout le monde cherche \u00e0 optimiser son temps : Les entreprises veulent cr\u00e9er du contenu captivant et les internautes veulent s\u2019instruire et se divertir en un temps record. Les algorithmes s\u2019affinent toujours plus pour r\u00e9pondre \u00e0 ces besoins. Les utilisateurs comptent de plus en plus sur internet pour se projeter, que ce soit en termes d\u2019achat ou m\u00eame de tourisme. Les essais et visites virtuelles explosent et le e-commerce se g\u00e9n\u00e9ralise sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Studio K reste \u00e0 l&rsquo;affut des tendances pour vous offrir tous les atouts qui VOUS feront sortir du lot !<\/strong> <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-large\"><a href=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/guide-digital\/\"><img loading=\"lazy\" decoding=\"async\" width=\"714\" height=\"235\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2020\/07\/studio-k-agence-communication-digitale-le-guide.png\" alt=\"\" class=\"wp-image-1337\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/07\/studio-k-agence-communication-digitale-le-guide.png 714w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2020\/07\/studio-k-agence-communication-digitale-le-guide-300x99.png 300w\" sizes=\"auto, (max-width: 714px) 100vw, 714px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019exp\u00e9rience en ligne n\u2019a jamais eu autant d\u2019importance : Suite \u00e0 la crise sanitaire, 29% des consommateurs estiment que leur comportement d\u2019achat a d\u00e9finitivement chang\u00e9 : il va falloir se d\u00e9marquer en offrant une exp\u00e9rience utilisateur omnicanale fluide.&nbsp; Qui dit nouvelle ann\u00e9e, dit innovations num\u00e9riques. Entre intelligence artificielle pour l\u2019optimisation de la cr\u00e9ation de contenu, [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":1720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 10 des tendances marketing en 2021 - Studio K - Agence de communication digitale \u00e0 La R\u00e9union<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studiok.re\/blog\/2021\/02\/19\/top-10-des-tendances-marketing-en-2021\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 10 des tendances marketing en 2021 - Studio K - Agence de communication digitale \u00e0 La R\u00e9union\" \/>\n<meta property=\"og:description\" content=\"L\u2019exp\u00e9rience en ligne n\u2019a jamais eu autant d\u2019importance : Suite \u00e0 la crise sanitaire, 29% des consommateurs estiment que leur comportement d\u2019achat a d\u00e9finitivement chang\u00e9 : il va falloir se d\u00e9marquer en offrant une exp\u00e9rience utilisateur omnicanale fluide.&nbsp; Qui dit nouvelle ann\u00e9e, dit innovations num\u00e9riques. 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