{"id":183,"date":"2019-09-06T13:04:38","date_gmt":"2019-09-06T11:04:38","guid":{"rendered":"http:\/\/new.studiok.re\/?p=183"},"modified":"2019-09-06T13:04:38","modified_gmt":"2019-09-06T11:04:38","slug":"internaliser-ou-externaliser-son-community-management","status":"publish","type":"post","link":"https:\/\/studiok.re\/blog\/2019\/09\/06\/internaliser-ou-externaliser-son-community-management\/","title":{"rendered":"Un community manager interne ou externe \u00e0 l&rsquo;entreprise ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"A La R\u00e9union (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/blog\/2019\/09\/04\/chiffre-clef-digital-reunion\/\" target=\"_blank\">A La R\u00e9union<\/a> comme ailleurs, chaque entreprise doit se poser la question. Vaut-il mieux avoir son propre community manager, int\u00e9gr\u00e9 aux \u00e9quipes, ou est-il pr\u00e9f\u00e9rable de confier le <a href=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/blog\/2019\/09\/06\/les-7-erreurs-marketing-a-eviter-sur-facebook\/\">community management<\/a> \u00e0 une agence digitale ? Rassurez-vous, il n\u2019y a pas de mauvaise r\u00e9ponse, tout d\u00e9pend de la strat\u00e9gie que vous souhaitez adopter.&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le community manager en interne : culture d\u2019entreprise&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Int\u00e9gr\u00e9 aux \u00e9quipes, le community manager est dans le feu d\u2019action et immerg\u00e9 dans la culture d\u2019entreprise. Il doit \u00eatre tr\u00e8s r\u00e9actif car il est le seul gestionnaire des r\u00e9seaux sociaux de l\u2019entreprise. Son objectif principal est de promouvoir la marque et de g\u00e9n\u00e9rer du trafic des r\u00e9seaux sociaux vers le site internet.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le community manager en agence digitale : expertise et dynamisme d\u2019\u00e9quipe&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est la force du community manager d\u2019agence ! \u00c9quip\u00e9 en mat\u00e9riel pro, photo et vid\u00e9o, il a les moyens de produire du contenu original et percutant. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le community manager en agence g\u00e8re l\u2019image de marque de l\u2019entreprise. Il calibre l\u2019e-reputation et g\u00e8re la relation client sur les r\u00e9seaux sociaux. Ses caract\u00e9ristiques ? Il est inventif et a une vision strat\u00e9gique dans tout ce qu\u2019il entreprend. Ces \u00e9l\u00e9ments n\u00e9cessitent de l\u2019exp\u00e9rience et du savoir-faire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les ingr\u00e9dients pour un community management efficace<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter\"><img decoding=\"async\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2019\/09\/CM-infographie-413x1024.jpg\" alt=\"\" class=\"wp-image-843\"\/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Chez Studio K, nous allions le meilleur des deux strat\u00e9gies en community management. Selon nous, les cl\u00e9s pour une bonne strat\u00e9gie <em>social media<\/em> au sein d&rsquo;une agence digitale sont : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D&rsquo;avoir une <strong>bonne vision<\/strong> de l\u2019entreprise<\/li>\n\n\n\n<li>De travailler en <strong>\u00e9mulation<\/strong> avec le reste de l&rsquo;\u00e9quipe<\/li>\n\n\n\n<li>D&rsquo;\u00eatre <strong>r\u00e9actif<\/strong> et <strong>cr\u00e9atif<\/strong> pour engager une communaut\u00e9&nbsp;<\/li>\n\n\n\n<li>De proposer une <strong>expertise<\/strong> pouss\u00e9e en <em>trafic management<\/em> et en gestion des <strong>campagnes publicitaires<\/strong> sur les r\u00e9seaux sociaux<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Lire aussi :<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/blog\/2019\/09\/06\/les-7-erreurs-marketing-a-eviter-sur-facebook\/\">Les 7 erreurs marketing \u00e0 \u00e9viter sur Facebook<\/a><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter\"><a href=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/contactez-nous\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2019\/10\/Plan-de-travail-2@300x-80-2-1024x354.jpg\" alt=\"\" class=\"wp-image-875\"\/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A La R\u00e9union comme ailleurs, chaque entreprise doit se poser la question. Vaut-il mieux avoir son propre community manager, int\u00e9gr\u00e9 aux \u00e9quipes, ou est-il pr\u00e9f\u00e9rable de confier le community management \u00e0 une agence digitale ? Rassurez-vous, il n\u2019y a pas de mauvaise r\u00e9ponse, tout d\u00e9pend de la strat\u00e9gie que vous souhaitez adopter.&nbsp; Le community manager [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[11,13,14,12],"class_list":["post-183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-community-manager","tag-facebook","tag-la-reunion","tag-strategie-digitale"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un community manager interne ou externe \u00e0 l&#039;entreprise ? - Studio K - Agence de communication digitale \u00e0 La R\u00e9union<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studiok.re\/blog\/2019\/09\/06\/internaliser-ou-externaliser-son-community-management\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un community manager interne ou externe \u00e0 l&#039;entreprise ? - Studio K - Agence de communication digitale \u00e0 La R\u00e9union\" \/>\n<meta property=\"og:description\" content=\"A La R\u00e9union comme ailleurs, chaque entreprise doit se poser la question. Vaut-il mieux avoir son propre community manager, int\u00e9gr\u00e9 aux \u00e9quipes, ou est-il pr\u00e9f\u00e9rable de confier le community management \u00e0 une agence digitale ? Rassurez-vous, il n\u2019y a pas de mauvaise r\u00e9ponse, tout d\u00e9pend de la strat\u00e9gie que vous souhaitez adopter.&nbsp; Le community manager [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studiok.re\/blog\/2019\/09\/06\/internaliser-ou-externaliser-son-community-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio K - Agence de communication digitale \u00e0 La R\u00e9union\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StudioK.reunion\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-06T11:04:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2019\/09\/Vedette-community-manager-interne-externe-studio-k-agence-digitale-reunion.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Juliette Simonet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juliette Simonet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2019\\\/09\\\/06\\\/internaliser-ou-externaliser-son-community-management\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2019\\\/09\\\/06\\\/internaliser-ou-externaliser-son-community-management\\\/\"},\"author\":{\"name\":\"Juliette Simonet\",\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/#\\\/schema\\\/person\\\/985441f5a9da299263c651661535378e\"},\"headline\":\"Un community manager interne ou externe \u00e0 l&rsquo;entreprise ?\",\"datePublished\":\"2019-09-06T11:04:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2019\\\/09\\\/06\\\/internaliser-ou-externaliser-son-community-management\\\/\"},\"wordCount\":338,\"publisher\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2019\\\/09\\\/06\\\/internaliser-ou-externaliser-son-community-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/studiok.re\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Vedette-community-manager-interne-externe-studio-k-agence-digitale-reunion.jpg\",\"keywords\":[\"community manager\",\"facebook\",\"la reunion\",\"strat\u00e9gie digitale\"],\"articleSection\":[\"SOCIAL MEDIA\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2019\\\/09\\\/06\\\/internaliser-ou-externaliser-son-community-management\\\/\",\"url\":\"https:\\\/\\\/studiok.re\\\/blog\\\/2019\\\/09\\\/06\\\/internaliser-ou-externaliser-son-community-management\\\/\",\"name\":\"Un community manager interne ou externe \u00e0 l'entreprise ? 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