{"id":2585,"date":"2022-10-07T13:29:33","date_gmt":"2022-10-07T09:29:33","guid":{"rendered":"https:\/\/studiok.re\/blog\/?p=2585"},"modified":"2025-10-22T13:47:21","modified_gmt":"2025-10-22T09:47:21","slug":"le-guide-pour-obtenir-des-leads-qualifies","status":"publish","type":"post","link":"https:\/\/studiok.re\/blog\/2022\/10\/07\/le-guide-pour-obtenir-des-leads-qualifies\/","title":{"rendered":"Le guide pour obtenir des leads qualifi\u00e9s"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On a tous d\u00e9j\u00e0 re\u00e7u des appels de d\u00e9marcheurs qui souhaitent r\u00e9colter nos avis sur nos pr\u00e9f\u00e9rences en mati\u00e8re de machine \u00e0 caf\u00e9, de four\u2026 Bien que ce type d\u2019appel aujourd\u2019hui pourrait para\u00eetre frustrant, il y a quelques ann\u00e9es, c\u2019\u00e9tait une technique infaillible !&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous r\u00e9it\u00e9rez cette d\u00e9marche aujourd\u2019hui, vous aurez beaucoup de chance de vous faire raccrocher au nez.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"256\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2022\/10\/giphy.gif\" alt=\"\" class=\"wp-image-2609\" style=\"width:311px;height:346px\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Obtenir des leads, c\u2019est bien. Mais des leads qualifi\u00e9s, c\u2019est encore mieux ! Une mauvaise strat\u00e9gie ne peut que vous attirer de mauvais leads et donc g\u00e9n\u00e9rer du travail laborieux pour vos commerciaux ou bien vous-m\u00eame. Voici donc quelques conseils et bonnes pratiques qui pourront vous permettre d\u2019optimiser vos leviers marketing.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Affiner son ciblage, encore et toujours !<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Oui, c\u2019est ici qu\u2019une grande partie de vos actions se joue. Le ciblage est une \u00e9tape cruciale pour obtenir des leads qualifi\u00e9s. Forc\u00e9ment, lorsqu\u2019on parle de ciblage vous devez de suite penser au<strong> persona<\/strong>. C\u2019est autour de ce personnage fictif que doit s\u2019orienter votre strat\u00e9gie : O\u00f9 est-il pr\u00e9sent ? Comment communique t-il ? Quel est son \u00e2ge ? Quelles sont ses habitudes de consommation et ses comportements ? En bref, avoir toutes les informations n\u00e9cessaires et cruciales pour vous permettre de mettre en place une strat\u00e9gie pertinente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Car cela va de soi, on ne communique pas de la m\u00eame mani\u00e8re et au m\u00eame endroit entre une personne de la GenZ &amp; un senior.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2022\/08\/persona.jpeg\" alt=\"\" class=\"wp-image-2588\" style=\"object-fit:cover;width:700px;height:394px\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2022\/08\/persona.jpeg 940w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2022\/08\/persona-300x251.jpeg 300w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2022\/08\/persona-768x644.jpeg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u00c9videmment, si vous disposez d\u2019une base de donn\u00e9es clients, elle doit vous \u00eatre utile comme point de d\u00e9part dans votre nouvelle strat\u00e9gie et dans l\u2019\u00e9laboration de vos personas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cr\u00e9er une strat\u00e9gie de contenu adapt\u00e9e \u00e0 vos besoins<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois la cible id\u00e9ale en t\u00eate, l\u2019\u00e9tape suivante consiste \u00e0 mettre en place une strat\u00e9gie d\u2019inbound marketing. C\u2019est en grande partie gr\u00e2ce au contenu qui sera diffus\u00e9, que vous pourrez attirer de nouveaux prospects. Alors oui, il parait simple de cr\u00e9er du contenu, mais aujourd\u2019hui de nombreuses agences font appel \u00e0 des entreprises sp\u00e9cialis\u00e9es (dans le marketing digital) pour r\u00e9pondre \u00e0 ce besoin.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pourquoi ? Tout simplement parce qu\u2019une strat\u00e9gie de contenu pertinente ne s\u2019improvise pas, cela demande d\u2019int\u00e9grer des \u00e9tapes importantes \u00e0 sa conception comprenant :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une ligne \u00e9ditoriale qui vous ressemble&nbsp; : Quel sera le ton utilis\u00e9, le style r\u00e9dactionnel, le concept cr\u00e9atif ?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des th\u00e9matiques que vous aborderez au quotidien et qui auront un rapport avec le secteur de votre marque ou de votre entreprise.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les formats que vous utiliserez pour diffuser l\u2019information. Est ce qu\u2019il va s\u2019agir d\u2019un blog, d\u2019une newsletter, d\u2019une vid\u00e9o\u2026 et o\u00f9 est ce que ce dit contenu sera diffus\u00e9 ? Par quels moyens ?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Et enfin, la pierre angulaire qui fera que l\u2019ensemble de vos contenus auront un sens pour vous et pour votre cible &#8211; quelle est&nbsp; la \u201cbig idea\u201d de votre enseigne ou encore votre plus value vis \u00e0 vis de vos concurrents ?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que tous ces \u00e9l\u00e9ments sont au clair, il est temps de passer aux choses s\u00e9rieuses. Car un contenu aussi qualitatif soit-il, ne suffira pas \u00e0 g\u00e9n\u00e9rer des leads. Bien que celui-ci vous permettra d\u00e9j\u00e0 de faire un certain tri et d\u2019attirer le regard de votre cible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La conversion, le levier id\u00e9al pour transformer.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il n\u2019y a pas de secret, une bonne strat\u00e9gie d\u2019acquisition de lead s\u2019appuie sur des leviers de conversion. Le plus connu de tous : <strong>le call to action<\/strong>, ce petit bouton qui permet \u00e0 vos visiteurs de faire une action sur votre page web ou bien sur vos contenus diffus\u00e9s sur les r\u00e9seaux sociaux..&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sans pincettes, vous pourrez leur proposer apr\u00e8s s\u2019\u00eatre d\u00e9lecter de votre contenu, de laisser leurs coordonn\u00e9es ou bien de r\u00e9aliser une action pr\u00e9d\u00e9finie de votre part. (Formulaire de contact, redirection vers votre site web, pousser \u00e0 l&rsquo;achat\u2026)&nbsp; Il peut \u00e9galement s\u2019agir d\u2019un livre blanc ou encore d\u2019un \u00e9v\u00e8nement\u2026&nbsp; (webinaire, \u00e9v\u00e8nement en ligne ou physique\u2026).&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2022\/08\/calltoaction.jpeg\" alt=\"\" class=\"wp-image-2589\" style=\"object-fit:cover;width:700px;height:591px\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2022\/08\/calltoaction.jpeg 940w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2022\/08\/calltoaction-300x251.jpeg 300w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2022\/08\/calltoaction-768x644.jpeg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">En bref, on en vient au point culminant de l\u2019engagement. Ce que vous souhaitez, c\u2019est que ces personnes cliquent sur ce bouton, que vous puissiez g\u00e9n\u00e9rer une conversion qu\u2019il vous faudra par la suite qualifi\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les m\u00e9dias payants favoriseront de bons r\u00e9sultats.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On ne vous le cachera pas, vu les \u00e9volutions ces derni\u00e8res ann\u00e9es des plateformes digitales, il est devenu compliqu\u00e9 de g\u00e9n\u00e9rer une source significative de lead pour votre business de mani\u00e8re organique. Autrement dit, de mani\u00e8re naturelle sans investissement m\u00e9dia.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez&nbsp; d\u00e9j\u00e0 entendu parler du <strong>SEA (Search Egine Advertising) <\/strong>ou encore de la <strong>r\u00e9gie Meta<\/strong>, vous devez s\u00fbrement savoir que ces techniques sont efficaces. Et on vous l\u2019assure, elles le sont ! En effet, il existe diff\u00e9rents canaux \u00e0 exploiter pour vos campagnes de publicit\u00e9 : Google Ads, Facebook Ads, LinkedIn Ads etc\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais on vous arr\u00eate tout de suite, inutile de lancer des campagnes sur toutes ces plateformes, cela va \u00e0 la fois \u00eatre tr\u00e8s co\u00fbteux et cela peut \u00eatre contre productif. Il vous faudra saisir l\u2019importance de chacun de ces m\u00e9dias et d\u00e9terminer ceux qui pourront vous permettre de r\u00e9colter le maximum de leads qualifi\u00e9s.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par la suite, il vous faudra adapter, tester et peaufiner vos campagnes, car tout cela n\u2019est pas une science exacte !&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous ne savez pas comment vous y prendre ? Faites appel \u00e0 notre agence cr\u00e9ative, nous ne manquerons pas d\u2019id\u00e9e pour faire de vos clients de r\u00e9els ambassadeurs !&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-full\"><a href=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/contact.html\"><img decoding=\"async\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2022\/05\/contenu-vide%CC%81o-CALL-TO-ACTION.png\" alt=\"\" class=\"wp-image-2554\"\/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>On a tous d\u00e9j\u00e0 re\u00e7u des appels de d\u00e9marcheurs qui souhaitent r\u00e9colter nos avis sur nos pr\u00e9f\u00e9rences en mati\u00e8re de machine \u00e0 caf\u00e9, de four\u2026 Bien que ce type d\u2019appel aujourd\u2019hui pourrait para\u00eetre frustrant, il y a quelques ann\u00e9es, c\u2019\u00e9tait une technique infaillible !&nbsp; Si vous r\u00e9it\u00e9rez cette d\u00e9marche aujourd\u2019hui, vous aurez beaucoup de chance [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":2612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le guide pour obtenir des leads qualifi\u00e9s<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studiok.re\/blog\/2022\/10\/07\/le-guide-pour-obtenir-des-leads-qualifies\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le guide pour obtenir des leads qualifi\u00e9s\" \/>\n<meta property=\"og:description\" content=\"On a tous d\u00e9j\u00e0 re\u00e7u des appels de d\u00e9marcheurs qui souhaitent r\u00e9colter nos avis sur nos pr\u00e9f\u00e9rences en mati\u00e8re de machine \u00e0 caf\u00e9, de four\u2026 Bien que ce type d\u2019appel aujourd\u2019hui pourrait para\u00eetre frustrant, il y a quelques ann\u00e9es, c\u2019\u00e9tait une technique infaillible !&nbsp; 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