{"id":2626,"date":"2022-12-15T11:29:07","date_gmt":"2022-12-15T07:29:07","guid":{"rendered":"https:\/\/studiok.re\/blog\/?p=2626"},"modified":"2025-10-22T13:45:03","modified_gmt":"2025-10-22T09:45:03","slug":"les-actions-de-communication-a-adopter-pour-les-fetes","status":"publish","type":"post","link":"https:\/\/studiok.re\/blog\/2022\/12\/15\/les-actions-de-communication-a-adopter-pour-les-fetes\/","title":{"rendered":"Les actions de communication \u00e0 adopter pour les f\u00eates"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pendant la p\u00e9riode des f\u00eates, plus de 10 milliards d&rsquo;euros sont d\u00e9pens\u00e9s en ligne chaque ann\u00e9e. Une aubaine pour les soci\u00e9t\u00e9s de e-commerce ! Ce moment de l\u2019ann\u00e9e est propice aux campagnes de communication \u00e0 condition d\u2019adopter les bonnes techniques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Optez pour un calendrier de l\u2019avent<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dites au revoir au calendrier de l\u2019avent traditionnel except\u00e9 pour le chocolat,&nbsp; depuis quelques ann\u00e9es, les calendriers de l\u2019avent digitaux ont la c\u00f4te. Ce concept offre de nombreux avantages :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>G\u00e9n\u00e9rer du trafic : sur vos r\u00e9seaux sociaux et votre site internet, c\u2019est l\u2019occasion d\u2019augmenter votre taux de clic gr\u00e2ce aux r\u00e9compenses quotidiennes qui seront offertes \u00e0 votre communaut\u00e9.&nbsp;<\/li>\n\n\n\n<li>Renforcer la proximit\u00e9 avec les clients : Proposer leur de taguer un(e) ami(e) sous votre post et incitez les \u00e0 en dire plus.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple : Tague ton ami et dis-nous quel est ton article pr\u00e9f\u00e9r\u00e9.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Augmenter son chiffre d&rsquo;affaires. Pendant 24 jours, c\u2019est l\u2019occasion de faire d\u00e9couvrir votre marque et incitez les clients \u00e0 consommer votre produit.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">De nombreux cr\u00e9ateurs de contenus se pr\u00eatent au jeu, puisque c\u2019est une m\u00e9thode d\u00eetes : gagnant-gagnant. C\u2019est le cas de<a href=\"https:\/\/www.instagram.com\/mademoiselle.grondin\/?hl=fr\" target=\"_blank\" rel=\"noreferrer noopener\"> Mademoiselle Grondin<\/a> qui, depuis le 1er d\u00e9cembre offre \u00e0 ses abonn\u00e9s des r\u00e9compenses en partenariat avec plusieurs enseignes r\u00e9unionnaises.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9couvrez sa derni\u00e8re<a href=\"https:\/\/www.instagram.com\/p\/ClyiRnRNId7\/?hl=fr\" target=\"_blank\" rel=\"noreferrer noopener\"> collaboration avec le chocolatier Jeff de Bruges.<\/a>&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2022\/12\/Capture-de%CC%81cran-le-2022-12-13-a%CC%80-10.01.34.png\" alt=\"\" class=\"wp-image-2628\" style=\"object-fit:cover;width:700px;height:595px\" title=\"blog-img\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Appuyez-vous sur des cr\u00e9ateurs de contenus<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Comme mentionn\u00e9 pr\u00e9c\u00e9demment, certaines enseignes ont bien compris qu\u2019int\u00e9grer du marketing d\u2019influence dans leur communication ne peut \u00eatre que b\u00e9n\u00e9fique, surtout en cette p\u00e9riode. On vous le confirme, avoir recours aux influenceurs permet de <strong>gagner en visibilit\u00e9<\/strong> et de <strong>toucher de nouveaux clients<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.instagram.com\/p\/Ckxk1pwsFG6\/?hl=fr\" target=\"_blank\" rel=\"noreferrer noopener\">Yves Rocher France<\/a> a bien compris cette strat\u00e9gie, et a pr\u00e9sent\u00e9 sa collection de no\u00ebl avec les cr\u00e9atrices de contenus : <a href=\"https:\/\/www.instagram.com\/tinka\/?hl=fr\" target=\"_blank\" rel=\"noreferrer noopener\">Tinka<\/a> et <a href=\"https:\/\/www.instagram.com\/chakeup\/?hl=fr\" target=\"_blank\" rel=\"noreferrer noopener\">Chakeup<\/a>. Le format \u00e9tait sous forme d\u2019un live de trente minutes avec au programme des id\u00e9es cadeaux et des tests de produits en \u00e9dition limit\u00e9e.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019occasion de donner rendez-vous aux abonn\u00e9s de l\u2019enseigne Yves Rocher mais aussi des abonn\u00e9es des deux cr\u00e9atrices de contenus.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2022\/12\/Capture-de%CC%81cran-le-2022-12-13-a%CC%80-09.31.55-1024x990.png\" alt=\"\" class=\"wp-image-2629\" style=\"object-fit:cover;width:700px;height:743px\" title=\"blog-img\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">La redoute, l\u2019enseigne d\u2019e-commerce a aussi adopt\u00e9 le <strong>marketing d\u2019influence<\/strong> pour cette p\u00e9riode festive. Pour pr\u00e9senter sa collection d\u2019hiver, la marque a invit\u00e9 @<a href=\"https:\/\/www.instagram.com\/larmoiredesoso\/?hl=fr\" target=\"_blank\" rel=\"noreferrer noopener\">L\u2019armoire de Soso<\/a>, @<a href=\"https:\/\/www.instagram.com\/looknatamelie\/?hl=fr\" target=\"_blank\" rel=\"noreferrer noopener\">looknatamelie<\/a> @<a href=\"https:\/\/www.instagram.com\/yasmine.zeroc\/?hl=fr\" target=\"_blank\" rel=\"noreferrer noopener\">yasminezeroc<\/a> , des cr\u00e9atrices de contenus sp\u00e9cialis\u00e9es dans la mode pour pr\u00e9senter leurs pi\u00e8ces coup de c\u0153ur aupr\u00e8s de leurs abonn\u00e9s.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2022\/12\/Capture-de%CC%81cran-le-2022-12-13-a%CC%80-09.48.38-1024x989.png\" alt=\"\" class=\"wp-image-2630\" style=\"object-fit:cover;width:700px;height:670px\" title=\"blog-img\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">D\u00e9corez votre site et vos r\u00e9seaux sociaux<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il est vrai que les images de fond ne sont pas pr\u00e9conis\u00e9es pour la lisibilit\u00e9 de votre site internet, mais un habillage ponctuel pour mettre en sc\u00e8ne une occasion sp\u00e9ciale peut \u00eatre appr\u00e9ci\u00e9 par vos clients. Choisissez toutefois un visuel sobre pour ne pas perdre l\u2019identit\u00e9 de votre marque. De nombreuses enseignes s\u2019y pr\u00eatent au jeu, notamment des grandes marques de luxe. C&rsquo;est le cas de <a href=\"https:\/\/fr.louisvuitton.com\/fra-fr\/histoires\/holiday\" target=\"_blank\" rel=\"noreferrer noopener\">Louis Vuitton<\/a>, qui nous invite \u00e0 voyager dans un monde f\u00e9erique avec en vedette, la mascotte de la maison de luxe : Vivienne et son ami Teddy.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2022\/12\/louis-vuitton-1024x819.png\" alt=\"\" class=\"wp-image-2631\" style=\"object-fit:cover;width:700px;height:614px\" title=\"blog-img\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2022\/12\/louis-vuitton-1024x819.png 1024w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2022\/12\/louis-vuitton-300x240.png 300w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2022\/12\/louis-vuitton-768x614.png 768w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2022\/12\/louis-vuitton-1536x1229.png 1536w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2022\/12\/louis-vuitton.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">De m\u00eame pour l\u2019enseigne <a href=\"https:\/\/www.instagram.com\/p\/ClrDVT_KiMx\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hermes<\/a>, qui depuis peu a adopt\u00e9 la festivit\u00e9 sur son site internet&nbsp;et int\u00e8gre le storytelling pour pousser le consommateur \u00e0 acheter ses produits. Format vid\u00e9o ou r\u00e9cit, c\u2019est un incontournable pour les maisons de luxe.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2022\/12\/hermes-1024x819.png\" alt=\"\" class=\"wp-image-2632\" style=\"object-fit:cover;width:700px;height:614px\" title=\"blog-img\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2022\/12\/hermes-1024x819.png 1024w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2022\/12\/hermes-300x240.png 300w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2022\/12\/hermes-768x614.png 768w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2022\/12\/hermes-1536x1229.png 1536w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2022\/12\/hermes.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Optant pour un r\u00e9cit tel un conte de f\u00e9e, id\u00e9al pour cette fin d\u2019ann\u00e9e : l\u2019histoire d\u2019un cheval et de son ami le lapin qui lui murmure une formule magique pour l\u2019aider \u00e0 accomplir le grand saut. On vous laisse d\u00e9couvrir<a href=\"https:\/\/www.instagram.com\/p\/ClrDVT_KiMx\/?hl=fr\"><strong> son film de campagne,<\/strong><\/a> et oui c\u2019est aussi un bon moyen de communiquer en cette belle p\u00e9riode de f\u00eate.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les films de campagnes<\/strong> s\u2019appuient sur un univers \u00e9motionnel bas\u00e9 sur un c\u00f4t\u00e9 touchant et attendrissant pour susciter de l\u2019\u00e9motion chez le client. L\u2019id\u00e9e n\u2019\u00e9tant pas forc\u00e9ment de vendre un produit en particulier mais de raconter une belle histoire en fusionnant les codes de l\u2019ambiance de no\u00ebl et les attentes de la marque.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les cartes cadeaux<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00e9n\u00e9ralement offert par un proche, elle est vu comme un cadeau mais t\u00e9moigne aussi la confiance que ce proche accorde \u00e0 votre enseigne. Peu importe votre domaine d\u2019activit\u00e9, c\u2019est un levier de recommandation solide et c&rsquo;est un outil performant, capable de <strong>convertir les consommateurs en de v\u00e9ritable client<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En effet, la carte cadeau permet de r\u00e9aliser des ventes additionnelles, le b\u00e9n\u00e9ficiaire pourra ajouter des produits suppl\u00e9mentaires \u00e0 son achat initial.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">N\u2019oubliez pas la newsletter !<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Soyez cr\u00e9atif et humanisez votre contenu, no\u00ebl et le nouvel an ne sont pas seulement des \u00e9v\u00e9nements pour <strong>booster vos ventes<\/strong> mais c\u2019est aussi l\u2019occasion d\u2019\u00e9changer aupr\u00e8s de vos clients et de les fid\u00e9liser.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez une base de donn\u00e9es clients et de prospects, la newsletter est le meilleur des moyens pour vous adresser \u00e0 eux.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce moyen de communication vous permets de :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mettre en avant vos produits et services <\/strong>: quels sont vos produits phares ? Vous avez une collection sp\u00e9ciale pour les f\u00eates ? C\u2019est le moment de le partager aupr\u00e8s de vos clients !&nbsp;<\/li>\n\n\n\n<li><strong>Informer<\/strong> : si vous prenez quelques jours de cong\u00e9s, c\u2019est aussi le moment de pr\u00e9venir votre client\u00e8le de votre absence.<\/li>\n\n\n\n<li><strong>Souhaiter vos meilleurs v\u0153ux<\/strong> : C\u2019est un excellent moyen pour souhaiter \u00e0 vos clients de belles f\u00eates, mais aussi pour les remercier pour leur confiance qu\u2019ils vous ont accord\u00e9e tout au long de l\u2019ann\u00e9e.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019ann\u00e9e derni\u00e8re, nous avons opt\u00e9 pour un visuel sp\u00e9cial pour les f\u00eates, dans un monde d\u2019avengers, notre \u00e9quipe cr\u00e9ative n\u2019a pas manqu\u00e9 d\u2019imagination.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"343\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2022\/12\/bonne-annee-fini-1024x343.png\" alt=\"\" class=\"wp-image-2633\" style=\"width:768px;height:257px\" title=\"blog-img\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2022\/12\/bonne-annee-fini-1024x343.png 1024w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2022\/12\/bonne-annee-fini-300x100.png 300w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2022\/12\/bonne-annee-fini-768x257.png 768w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2022\/12\/bonne-annee-fini-1536x514.png 1536w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2022\/12\/bonne-annee-fini-2048x685.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Vous souhaitez avoir d\u2019autres conseils sur votre communication ? <a href=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/contact.html\" target=\"_blank\" rel=\"noreferrer noopener\">Contactez-nous<\/a> !&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-full\"><a href=\"https:\/\/studiok.re\/contact-nous.html\"><img decoding=\"async\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2022\/05\/contenu-vide%CC%81o-CALL-TO-ACTION.png\" alt=\"\" class=\"wp-image-2554\"\/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Pendant la p\u00e9riode des f\u00eates, plus de 10 milliards d&rsquo;euros sont d\u00e9pens\u00e9s en ligne chaque ann\u00e9e. Une aubaine pour les soci\u00e9t\u00e9s de e-commerce ! Ce moment de l\u2019ann\u00e9e est propice aux campagnes de communication \u00e0 condition d\u2019adopter les bonnes techniques. Optez pour un calendrier de l\u2019avent Dites au revoir au calendrier de l\u2019avent traditionnel except\u00e9 [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":3002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les actions de communication \u00e0 adopter pour les f\u00eates - Studio K - Agence de communication digitale \u00e0 La R\u00e9union<\/title>\n<meta name=\"description\" content=\"Les f\u00eates de fin d&#039;ann\u00e9e est une aubaine pour de nombreuses entreprise. 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