{"id":3026,"date":"2023-02-15T10:38:29","date_gmt":"2023-02-15T06:38:29","guid":{"rendered":"https:\/\/studiok.re\/?p=3026"},"modified":"2025-10-22T13:43:59","modified_gmt":"2025-10-22T09:43:59","slug":"intelligence-artificielle","status":"publish","type":"post","link":"https:\/\/studiok.re\/blog\/2023\/02\/15\/intelligence-artificielle\/","title":{"rendered":"L\u2019impact de l\u2019intelligence artificielle au sein des entreprises"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">De plus en plus populaire, l\u2019intelligence artificielle est en constante \u00e9volution et vient chambouler nos habitudes de vie. En 2022, sur le march\u00e9 mondial, sa croissance est annonc\u00e9e \u00e0 21%, autant vous dire qu\u2019elle a encore de belles ann\u00e9es devant elle.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une r\u00e9volution pour les agences<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui, pr\u00e8s de 80% des entreprises ont recours \u00e0 l\u2019intelligence artificielle pour augmenter leurs productivit\u00e9s. Pour la plupart, ils int\u00e8grent des chatbots qui sont vus comme un outil novateur. Selon digital marketing : Replika, Sunny, Botti et Juliet ont \u00e9t\u00e9 \u00e9lus les meilleurs chatbots en 2022.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2023\/02\/chatbot-1024x576.jpeg\" alt=\"L'intelligence artificielle par les chatbots\" class=\"wp-image-3027\" style=\"object-fit:cover;width:700px;height:432px\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2023\/02\/chatbot-1024x576.jpeg 1024w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2023\/02\/chatbot-300x169.jpeg 300w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2023\/02\/chatbot-768x432.jpeg 768w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2023\/02\/chatbot-1536x864.jpeg 1536w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2023\/02\/chatbot-2048x1152.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Quels sont les avantages ?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le chatbot assure une interaction constante avec le client, gr\u00e2ce \u00e0 la lui,&nbsp; les consommateurs peuvent b\u00e9n\u00e9ficier d\u2019un service 24h\/24 et 7j\/7<\/li>\n\n\n\n<li>Il dynamise les ventes, en permettant aux clients de commander directement les produits par son interm\u00e9diaire.<\/li>\n\n\n\n<li>Il humanise l\u2019exp\u00e9rience client, le chatbot permet de r\u00e9duire les questions r\u00e9currentes et permet donc aux vrais conseillers d\u2019apporter plus de temps aux clients dont les requ\u00eates pr\u00e9sentent des aspects particuliers ou complexes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, l\u2019enseigne H&amp;M propose aux utilisateurs de r\u00e9pondre \u00e0 quelques questions : \u201c hommes ou femmes ?\u201d \u201cd\u00e9contract\u00e9 ou chic?\u201d. Une fois les r\u00e9ponses donn\u00e9es, le bot vous guide vers des v\u00eatements qui pourraient vous plaire et que vous pourriez avoir envie d\u2019acheter. Une strat\u00e9gie efficace pour pousser le consommateur \u00e0 acheter.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"518\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2023\/02\/hm-chatbot.jpeg\" alt=\"L'intelligence artificielle : le chatbot utilis\u00e9 par H&amp;M\" class=\"wp-image-3028\" style=\"object-fit:cover;width:700px;height:389px\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2023\/02\/hm-chatbot.jpeg 1000w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2023\/02\/hm-chatbot-300x155.jpeg 300w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2023\/02\/hm-chatbot-768x398.jpeg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">D\u2019autres outils viennent basculer le march\u00e9 de l\u2019intelligence artificielle et&nbsp; pourrait bien faire partie int\u00e9grante du monde de demain.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Du nouveau sur le march\u00e9\u2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis d\u00e9cembre 2022, un outil fait beaucoup parler de lui, il s&rsquo;agit de : Chat GPT.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette intelligence artificielle est d\u00e9velopp\u00e9e par Open AI, s\u2019appuyant sur la technologie du langage, elle est aujourd\u2019hui capable de r\u00e9pondre \u00e0 toutes sortes de questions.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"928\" height=\"283\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2023\/02\/PRESENTATION-CHATGPT.png\" alt=\"Chat GPT, un outil novateur en terme d'intelligence artificielle\" class=\"wp-image-3029\" style=\"object-fit:cover;width:700px;height:212px\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2023\/02\/PRESENTATION-CHATGPT.png 928w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2023\/02\/PRESENTATION-CHATGPT-300x91.png 300w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2023\/02\/PRESENTATION-CHATGPT-768x234.png 768w\" sizes=\"auto, (max-width: 928px) 100vw, 928px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Une r\u00e9volution technologique&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est en r\u00e9alit\u00e9 le r\u00e9sultat de plusieurs ann\u00e9es de recherche, cette technologie de pointe peut parler de nombreuses langues et dispose de toutes les donn\u00e9es d\u2019internet depuis 2021. Il lui a fallu <strong>seulement 5 jours pour atteindre le million d\u2019utilisateurs.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Open AI \u00e0 fournis une liste int\u00e9ressante de toutes les fonctionnalit\u00e9s que chat GPT peut explorer : <a href=\"https:\/\/platform.openai.com\/examples\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/platform.openai.com\/examples<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui, \u00e0 lui seul, il est capable de r\u00e9pondre \u00e0 plusieurs besoins : produire du contenu plus rapidement pour les r\u00e9seaux sociaux, g\u00e9n\u00e9rer du contenu dans plusieurs langues et m\u00eame g\u00e9n\u00e9rer du code.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2023\/02\/vNPTfBxJhDdPG7T2ZHHXe6-1024x576.jpeg\" alt=\"L'intelligence artificielle avec Chat GPT\" class=\"wp-image-3031\" style=\"object-fit:cover;width:700px;height:432px\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2023\/02\/vNPTfBxJhDdPG7T2ZHHXe6-1024x576.jpeg 1024w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2023\/02\/vNPTfBxJhDdPG7T2ZHHXe6-300x169.jpeg 300w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2023\/02\/vNPTfBxJhDdPG7T2ZHHXe6-768x432.jpeg 768w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2023\/02\/vNPTfBxJhDdPG7T2ZHHXe6-1536x864.jpeg 1536w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2023\/02\/vNPTfBxJhDdPG7T2ZHHXe6-2048x1152.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Nombreux s&rsquo;inqui\u00e8tent face \u00e0 l&rsquo;avanc\u00e9e de cette nouvelle technologie, mais y a t\u2019il des limites ?&nbsp; Et bien oui !&nbsp; \u00c0 l\u2019usage, on commence \u00e0 apercevoir les limites de ChatGPT. On comprend que sa base de donn\u00e9es s\u2019arr\u00eate en 2021, il ne peut donc pas cr\u00e9er de nouvelles id\u00e9es ou concepts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un succ\u00e8s fulgurant<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec le succ\u00e8s de cette IA, force est de constater que les grandes entreprises se pr\u00e9cipitent une \u00e0 une pour d\u00e9ployer une technologie similaire et rester dans la course \u00e0 l\u2019innovation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google \u00e0 r\u00e9cemment d\u00e9voil\u00e9:&nbsp; \u201cBard\u201d, un \u00e9quivalent \u00e0 chat GPT qui est en mesure de r\u00e9pondre aux m\u00eames demandes. Microsoft quant \u00e0 lui \u00e0 r\u00e9cemment pr\u00e9sent\u00e9 une version am\u00e9lior\u00e9e du moteur de recherche Bing. Dans le but d\u2019am\u00e9liorer l\u2019exp\u00e9rience utilisateur, qui repose totalement sur la technologie de chat GPT.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2023\/02\/gettyimages-1246861873-1024x681.jpeg\" alt=\"L'intelligence artificielle avec Open AI et Microsoft Bing\" class=\"wp-image-3032\" style=\"width:700px\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2023\/02\/gettyimages-1246861873-1024x681.jpeg 1024w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2023\/02\/gettyimages-1246861873-300x200.jpeg 300w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2023\/02\/gettyimages-1246861873-768x511.jpeg 768w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2023\/02\/gettyimages-1246861873-1536x1022.jpeg 1536w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2023\/02\/gettyimages-1246861873-2048x1363.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Cet article vous a plu ? N\u2019h\u00e9sitez pas \u00e0 nous le faire savoir en suivant nos r\u00e9seaux !&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et si vous aussi vous avez besoin de cr\u00e9er du contenu pertinent et percutant pour votre marque, contactez-nous.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter size-full is-resized\"><a href=\"https:\/\/studiok..re\/contactez-nous.html\"><img decoding=\"async\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2022\/05\/contenu-vide%CC%81o-CALL-TO-ACTION.png\" alt=\"Contactez-nous\" class=\"wp-image-2554\" style=\"width:495px;height:198px\"\/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>De plus en plus populaire, l\u2019intelligence artificielle est en constante \u00e9volution et vient chambouler nos habitudes de vie. En 2022, sur le march\u00e9 mondial, sa croissance est annonc\u00e9e \u00e0 21%, autant vous dire qu\u2019elle a encore de belles ann\u00e9es devant elle.&nbsp; Une r\u00e9volution pour les agences Aujourd\u2019hui, pr\u00e8s de 80% des entreprises ont recours \u00e0 [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":3033,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019impact de l\u2019intelligence artificielle au sein des entreprises - Studio K - Agence de communication digitale \u00e0 La R\u00e9union<\/title>\n<meta name=\"description\" content=\"Depuis les premi\u00e8res exp\u00e9rimentations de l\u2019intelligence artificielle, de grandes avanc\u00e9es ont \u00e9t\u00e9s r\u00e9alis\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studiok.re\/blog\/2023\/02\/15\/intelligence-artificielle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019impact de l\u2019intelligence artificielle au sein des entreprises - 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