{"id":87,"date":"2025-09-04T16:17:09","date_gmt":"2025-09-04T12:17:09","guid":{"rendered":"http:\/\/new.studiok.re\/?p=87"},"modified":"2025-10-22T11:05:07","modified_gmt":"2025-10-22T07:05:07","slug":"chiffre-clef-digital-reunion","status":"publish","type":"post","link":"https:\/\/studiok.re\/blog\/2025\/09\/04\/chiffre-clef-digital-reunion\/","title":{"rendered":"Les chiffres cl\u00e9s du digital \u00e0 La R\u00e9union en 2019"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Le digital fait un boom sur l\u2019\u00eele de La R\u00e9union ! Le secteur num\u00e9rique est une des fili\u00e8res les plus dynamiques.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u2019apr\u00e8s certaines donn\u00e9es de l\u2019\u00e9tude \u201cGlobal Digital Yearbook 2019\u201d \u00e9dit\u00e9e par l\u2019agence WeAreSocial et la plateforme Hootsuite, le digital \u00e9volue de mani\u00e8re significative et repr\u00e9sente un \u00e9norme potentiel \u00e9conomique, au m\u00eame titre que le tourisme et les services marchands.<\/p>\n\n\n\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"439\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2019\/09\/blog-chiffres-la-reunion-2.jpg\" alt=\"\" class=\"wp-image-675\" style=\"width:587px;height:329px\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2019\/09\/blog-chiffres-la-reunion-2.jpg 782w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2019\/09\/blog-chiffres-la-reunion-2-300x168.jpg 300w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2019\/09\/blog-chiffres-la-reunion-2-768x431.jpg 768w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2019\/09\/blog-chiffres-la-reunion-2-244x138.jpg 244w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est un fait, les r\u00e9unionnais sont connect\u00e9s !&nbsp; Pr\u00e8s de 540 000 utilisateurs sont sur internet en 2019 vs 480 000 en 2018, soit pr\u00e8s de 61% de la population. Se positionner aujourd\u2019hui sur le digital en tant qu\u2019entreprise \u00e0 La R\u00e9union est un enjeu strat\u00e9gique incontournable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On le constate, les r\u00e9unionnais utilisent aussi de plus en plus leur smartphone pour naviguer sur internet. Pr\u00e8s de 490 000 utilisateurs en 2019 vs. 420 000 utilisateurs en 2018. Une hausse de pr\u00e8s de 70 000 utilisateurs rien qu\u2019en un an.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un virage \u00e0 prendre pour les entrepreneurs de l&rsquo;\u00eele ! Vos clients, concurrents et partenaires sont pr\u00e9sents sur le web, et en France, chaque personne y passe approximativement 5 heures par jour. Une pr\u00e9sence sur le digital est indispensable aujourd\u2019hui pour construire une image de marque solide et pour prospecter efficacement.<\/p>\n\n\n\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"439\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2019\/09\/blog-chiffres-la-reunion.jpg\" alt=\"\" class=\"wp-image-676\" style=\"width:587px;height:329px\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2019\/09\/blog-chiffres-la-reunion.jpg 782w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2019\/09\/blog-chiffres-la-reunion-300x168.jpg 300w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2019\/09\/blog-chiffres-la-reunion-768x431.jpg 768w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2019\/09\/blog-chiffres-la-reunion-244x138.jpg 244w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Quelques chiffres suppl\u00e9mentaires sur le digital \u00e0 La R\u00e9union pour les plus curieux : <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"letter-spacing: 1.2px;\">540 000, c\u2019est le nombre de comptes utilisateurs actifs sur les r\u00e9seaux sociaux (+60 000 vs. 2018)<\/span><\/li>\n\n\n\n<li>980 700, c&rsquo;est le nombre de t\u00e9l\u00e9phones mobiles actifs (+9 800 vs. 2018)<\/li>\n\n\n\n<li>490 000, c&rsquo;est le nombre de comptes utilisateurs mobiles actifs sur les r\u00e9seaux sociaux (+70 000 vs. 2018)<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vous vous posez des questions sur la gestion des r\u00e9seaux sociaux pour votre marque ou entreprise ? <a rel=\"noreferrer noopener\" aria-label=\"Faut-il internaliser ou externaliser votre community management (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/blog\/2019\/09\/06\/internaliser-ou-externaliser-son-community-management\/\" target=\"_blank\">Faut-il internaliser ou externaliser votre community management<\/a> ? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/blog\/contactez-nous\/\">Contactez-nous pour un audit gratuit afin d&rsquo;y voir plus clair.<\/a><\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-default\"><a class=\"wp-block-button__link\" href=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/blog\/contactez-nous\/\" style=\"font-size:1.5em; padding:20px;\">CONTACTER STUDIO K<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Source : <a href=\"https:\/\/fr.slideshare.net\/DataReportal\/digital-2019-reunion-january-2019-v01\">fr.slideshare.net\/DataReportal\/digital-2019-reunion-january-2019-v01<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9dit photo : <a href=\"https:\/\/gratisography.com\/photo\/author\/ryan-mcguire\/\">Ryan McGuire<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lien vers l&rsquo;\u00e9tude compl\u00e8te : <a href=\"https:\/\/datareportal.com\/reports\/digital-2019-france\">https:\/\/datareportal.com\/reports\/digital-2019-france<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le digital fait un boom sur l\u2019\u00eele de La R\u00e9union ! Le secteur num\u00e9rique est une des fili\u00e8res les plus dynamiques. D\u2019apr\u00e8s certaines donn\u00e9es de l\u2019\u00e9tude \u201cGlobal Digital Yearbook 2019\u201d \u00e9dit\u00e9e par l\u2019agence WeAreSocial et la plateforme Hootsuite, le digital \u00e9volue de mani\u00e8re significative et repr\u00e9sente un \u00e9norme potentiel \u00e9conomique, au m\u00eame titre que le [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-87","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les chiffres cl\u00e9s du digital \u00e0 La R\u00e9union en 2019 - Studio K - Agence de communication digitale \u00e0 La R\u00e9union<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studiok.re\/blog\/2025\/09\/04\/chiffre-clef-digital-reunion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les chiffres cl\u00e9s du digital \u00e0 La R\u00e9union en 2019 - Studio K - Agence de communication digitale \u00e0 La R\u00e9union\" \/>\n<meta property=\"og:description\" content=\"Le digital fait un boom sur l\u2019\u00eele de La R\u00e9union ! Le secteur num\u00e9rique est une des fili\u00e8res les plus dynamiques. 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