{"id":942,"date":"2019-10-22T14:55:23","date_gmt":"2019-10-22T10:55:23","guid":{"rendered":"https:\/\/studiok.re\/blog\/?p=942"},"modified":"2019-10-22T14:55:23","modified_gmt":"2019-10-22T10:55:23","slug":"marketing-automation-passer-par-une-agence","status":"publish","type":"post","link":"https:\/\/studiok.re\/blog\/2019\/10\/22\/marketing-automation-passer-par-une-agence\/","title":{"rendered":"Le marketing automation : pourquoi passer par une agence ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le marketing automation a le vent en poupe en 2019. Mais en quoi consiste-t-il ? Pour ceux qui ne maitrisent absolument pas le sujet mais qui aimerait l&rsquo;appliquer \u00e0 leur strat\u00e9gie d&rsquo;entreprise, nous vous guidons sur les notions-cl\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trafic, contenu et leads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing automation signifie litt\u00e9ralement l\u2019automatisation du marketing. Le concept r\u00e9unit sous son aile les outils et techniques qui permettent d\u2019automatiser les t\u00e2ches chronophages comme l\u2019envoi de mails ou de sms. Le gain \u00e0 la sortie ? Efficacit\u00e9 et productivit\u00e9.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2019\/10\/StudioK-marketing-automation.png\" alt=\"d\u00e9finition du marketing automation - Inox - Studio K\" class=\"wp-image-943\" width=\"473\" height=\"265\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2019\/10\/StudioK-marketing-automation.png 630w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2019\/10\/StudioK-marketing-automation-300x168.png 300w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2019\/10\/StudioK-marketing-automation-244x138.png 244w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><figcaption class=\"wp-element-caption\">La d\u00e9finition \u00ab\u00a0infographi\u00e9e\u00a0\u00bb du marketing automation par l&rsquo;agence Invox<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Une strat\u00e9gie de marketing automation r\u00e9ussie consiste \u00e0 d\u00e9finir des objectifs cibl\u00e9s et mesurables. Il faut bien identifier en amont les t\u00e2ches qui devront \u00eatre automatis\u00e9es. L&rsquo;objectif ultime est de conserver l&rsquo;attention de son lead, et \u00e0 terme, le transformer en client.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un outil de tracking puissant<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les logiciels de marketing automation permettent de tracker tous les contenus web de chaque visiteur (site, ressources t\u00e9l\u00e9chargeables, emails, etc.). A travers le tracking, le but est de r\u00e9colter l&rsquo;ensemble de son historique de navigation et d&#8217;emmagasiner le maximum de datas jusqu&rsquo;\u00e0 obtenir un contact qualifi\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Les trois grands objectifs des logiciels de marketing automation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A partir du tracking et des campagnes automatis\u00e9es, les logiciels de marketing ont plusieurs objectifs :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>analyser le comportement des contacts (<em>scoring<\/em>)<\/li>\n\n\n\n<li>am\u00e9liorer sa connaissance du client (<em>profiling<\/em>) <\/li>\n\n\n\n<li>avoir acc\u00e8s \u00e0 son historique de navigation, r\u00e9colter suffisamment de datas sur le client jusqu&rsquo;\u00e0 en faire un lead qualifi\u00e9 (<em>naturing<\/em>)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">La mise en place d&rsquo;une strat\u00e9gie de marketing automation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La mise en place d&rsquo;une strat\u00e9gie de marketing automation r\u00e9ussie se compte en mois et m\u00eame en ann\u00e9e, avant d&rsquo;en voir les premiers r\u00e9sultats ! Produire les ressources percutantes et n\u00e9cessaires au bon fonctionnement des campagnes n\u00e9cessite du temps et de la pers\u00e9v\u00e9rance. C&rsquo;est pourquoi se faire accompagner par une agence peut s&rsquo;av\u00e9rer extr\u00eamement b\u00e9n\u00e9fique.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/\/wp-content\/uploads\/2019\/10\/objectifs-marketing-automation-studiok.png\" alt=\"\" class=\"wp-image-971\" width=\"514\" height=\"365\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2019\/10\/objectifs-marketing-automation-studiok.png 685w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2019\/10\/objectifs-marketing-automation-studiok-300x213.png 300w\" sizes=\"auto, (max-width: 514px) 100vw, 514px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Passer par une agence : un gage de performance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;agence vous permet de concilier marketing et ventes le plus efficacement possible. Elle vous \u00e9paule dans la <a rel=\"noreferrer noopener\" aria-label=\"d\u00e9finition de vos personas (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/blog\/2019\/09\/04\/definir-un-persona-marketing-digital\/\" target=\"_blank\">d\u00e9finition de vos personas<\/a>, vos prospects-cible, ce qui permet de poser les jalons de votre ligne \u00e9ditoriale. L&rsquo;agence vous apporte le recul n\u00e9cessaire et les comp\u00e9tences multiples \u00e0 la mise en place d&rsquo;une strat\u00e9gie transversale efficace. Elle vous aide \u00e0 d\u00e9finir votre parcours client dans son ensemble. C&rsquo;est l&rsquo;occasion d&rsquo;y inclure une relation automatis\u00e9e et des <em>process<\/em> performants. Pour quel r\u00e9sultat au final ? L&rsquo;atteinte de leads qualifi\u00e9s et un bon taux de transformation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le marketing automation : pour qui ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une strat\u00e9gie de marketing automation est essentielle pour les petites et grandes entreprises qui ont des objectifs bien identifi\u00e9s :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les entreprises qui veulent obtenir des leads qualifi\u00e9s via leur site web et l\u2019ensemble des canaux digitaux.<\/li>\n\n\n\n<li>Les entreprises dont les clients potentiels sont dans un cycle de vente long, de prise de d\u00e9cision complexe avant achat. Dans ce cas pr\u00e9cis, les prospect sont besoin de recevoir de l\u2019info et des contenus int\u00e9ressants de fa\u00e7on r\u00e9guli\u00e8re.<\/li>\n\n\n\n<li>Les entreprises qui veulent valoriser leur taux de transformation du simple prospect au client final, que le commercial peut ensuite contacter.<\/li>\n\n\n\n<li>Les entreprises qui veulent am\u00e9liorer leur base de prospection existante, voire apporter des datas plus qualitatives \u00e0 leur base <em>emailing<\/em> <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth aligncenter is-resized\"><a href=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/contactez-nous\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/studiok.preprod.hodi.cloud\/blog\/wp-content\/uploads\/2019\/09\/bann-contact-1024x354.png\" alt=\"\" class=\"wp-image-905\" width=\"512\" height=\"177\" srcset=\"https:\/\/studiok.re\/blog\/wp-content\/uploads\/2019\/09\/bann-contact-1024x354.png 1024w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2019\/09\/bann-contact-300x104.png 300w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2019\/09\/bann-contact-768x266.png 768w, https:\/\/studiok.re\/blog\/wp-content\/uploads\/2019\/09\/bann-contact.png 1200w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le marketing automation a le vent en poupe en 2019. Mais en quoi consiste-t-il ? Pour ceux qui ne maitrisent absolument pas le sujet mais qui aimerait l&rsquo;appliquer \u00e0 leur strat\u00e9gie d&rsquo;entreprise, nous vous guidons sur les notions-cl\u00e9s. Trafic, contenu et leads Le marketing automation signifie litt\u00e9ralement l\u2019automatisation du marketing. Le concept r\u00e9unit sous son [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le marketing automation : pourquoi passer par une agence ? - Studio K - Agence de communication digitale \u00e0 La R\u00e9union<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studiok.re\/blog\/2019\/10\/22\/marketing-automation-passer-par-une-agence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le marketing automation : pourquoi passer par une agence ? - Studio K - Agence de communication digitale \u00e0 La R\u00e9union\" \/>\n<meta property=\"og:description\" content=\"Le marketing automation a le vent en poupe en 2019. 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Mais en quoi consiste-t-il ? Pour ceux qui ne maitrisent absolument pas le sujet mais qui aimerait l&rsquo;appliquer \u00e0 leur strat\u00e9gie d&rsquo;entreprise, nous vous guidons sur les notions-cl\u00e9s. Trafic, contenu et leads Le marketing automation signifie litt\u00e9ralement l\u2019automatisation du marketing. 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